The Tech Smart Boss Podcast

We talk about using content marketing and inbound marketing as a core Tech Smart Boss strategy. Done properly, this leaves you with a lot of great content, known as evergreen content, that you can share over and over again. You can also repurpose it (and you should) for your sales team. In this episode, I discuss the concept of reusing your content and converting it into sales and

Sadly there are only 24 hours a day, 7 days a week and not even a Tech Smart Boss can do anything about that. But guess what, that is plenty of time. The key is to work smarter, not harder, so there's no excuse for not having time to get stuff done. One method that I use is called Time Blocking and it can help you clear out all the distractions and get to what needs to be done, but

Trying to participate in social media these days is like trying to drink water out a fire hydrant. Everyone's doing it and for the few people out there actually trying to listen, you have a million people screaming "Hey, look at me!" So if you're going to do it, you don't want to do it alone, you need to bring your entire crew with you, and in business, that means your employees (a

I just went through the nightmare scenario we all dread, my laptop got completely wiped. Everything gone, brand new OS installed, all data gone. But being a Tech Smart Boss, I was able to get my entire workspace back up and running, without losing anything, in less than a day (and now my laptop is working better than ever). In this episode, I go through the various tools and proces

I talk about being customer-centric all the time and frequently complain when I deal with companies that don't have the same approach to customer service that I believe should be delivered. But I've never gone into a step by step on how to become a customer-centric organization. It's like common sense, it's not so common until someone explains it to you. In this episode, I go throu

There are lots of ways to give poor customer support, and one way, to send a canned response to your lead or customer the wrong way. And yes, there is a right way. Leveraging canned responses is a key business process that you need to implement in your business, but done incorrectly and you could be ruining your brand. In this episode, I go over the canned responses that you shoul

You've probably heard the saying "It's cheaper to keep em" in reference to marriage, guess what it applies to employees as well (but only the really good ones, you have to let the bad ones go fast or they can cost you quite a bit). Seriously though, one of the best signs of a mature and profitable company is the retention rate. And in many cases, it's not the salary (alone) that de

When you're hanging out at a social engagement, we all see the same types of people. There are those who talk about nothing but themselves. Those that make boring small talk about the weather and other topics we don't care about. And then there's that person that tells stories, talks about engaging stuff you've never heard of before, and everyone just wants to hang around him (or h

We talk a lot about project management technology (and we mention a bunch in this episode), but we never talk about perhaps the most important part of successfully managing projects, the project manager! And over the many years of managing and hiring project managers, this is probably the area where I have made my best hires, so I feel confident in sharing my experience in what you

The human brain is hard-wired to relate to stories. And what makes a billion dollar movie like Avengers: Endgame succeed is sticking to a tried and proven storytelling method. The same process of telling a story that helps Hollywood be successful can also be applied to your business, even a small business. In your content and marketing, you can build a brand and engage and convert