The Donut Shop

Running any sort of marketing campaign is not for the faint of heart. If the stats are true for you, you will be told "no" 97% of the time... and you need to be able to deal rationally so you can learn, improve, and convert next time. In this episode, Dave and Charissa talk about the life lessons learned from not only running a marketing department, but building a business from the

Mental health doesn't get the play it deserves. Want to know why? Because it's not sexy and it doesn't sell. There is a reason that Mental Health for Marketers comes as episode 12 and not episode 1... very few people would listen if it were episode 1. But mental health matters and you know it's something that should matter to you. Unfortunately, it's typically something that we fin

"Does my business really need to be on social media?" If you were asking this question in 2011 the answer would be yes! Absolutely you need to be on social media... that's where the people are flocking and you want to be there when they do. But we're not in 2011 anymore and tech years go by faster than dog years do. In 2011 it was easy to grow your brand on social networks without

If your blog posts aren't bringing you leads we have a problem. Unless you're publishing content for an expressed purpose other than generating leads, your posts should generate new email addresses for you every month. If that's not your reality, it's time to make a change. Transition from the "Call Me Maybe" blog posting strategy of 2012 and step into the blog post of the future

Everyone around you is succeeding with their social media ads. Their ads are perfectly constructed, perfectly targeted, and converting at record rates. You've give social ads your best shot and all you have to show for it is a credit card bill and a couple email addresses that appear to original from somewhere in Asia. There is a lot that goes into making social ads work and in or

If you can get your website to rank top three on page one of search, you have a really good chance of capturing leads and converting those leads into sales. So the questions is, "how do I get my website to rank on page one?" What you've done hasn't worked and you're all out of ideas for what to do in the future. In this episode of The Donut Shop Podcast we will deliver insights and

How would it feel to publish a sales page that you knew would lead to sales? Pretty great, right? The dream of sales coming in while you are sleeping can be your reality if you can sell through the written word which, unfortunately, isn't one of your strong suits. You're fine face to face and you're fine over the phone, but when it comes to salesmanship in print, nothing you write

The best news you could ever get about email marketing is that when it doesn't work it's your fault. If your natural reaction to being told "you did email marketing wrong" is to turn around and point the finger at all the other reasons why your email marketing didn't work, this episode is for you! Email marketing works — so you need to discover how to make it work FOR YOU. In thi

You have a great lead magnet! People are signing up for your email newsletter left and right. You go to make the offer and... crickets... But that doesn't make sense. You've built an email list of The Perfect Audience (see episode 3) and you know they need what you have to offer... they have even told you as much. It's time to start nurturing that future sale. But more than that, i

To get people to buy what you're selling you need to tell them how it will make tomorrow better than today! But that's still not enough. You must convince them to take action NOW and that you'd be dumb for waiting a second longer. But how do you do that? How do you compel someone, especially if you're not sitting down with them face to face, to trust your vision, take action, and m