On the Mic

Some of 2022's hottest audio topics included brand safety, contextual targeting, making podcasting a top tier player, and creative strategy. As we close out our 2022 On the Mic season, we thought it best to end on a subject that could potentially present a creative option for each of these topics: Programmatic Ad Buying.In today's episode, Lindsay Smith sits down with Bryan Barlett

Best practices have a tendency to rule our life, even if you don’t always notice them. There’s the best way to load the dishwasher. There’s the best way to compose an email. There’s the best way to approach an advertising campaign…But what if what we consider to be best practices are actually hindering us? Utilizing a “one size fits all” approach puts a limit on criti

We all have systems and research data that we can safely rely on to craft compelling advertising campaigns, but have you ever seen an approach and wondered “how did that idea work?!”In this episode of On the Mic with Ad Results Media, Lindsay and Nate are joined by Senior Copywriter, Ari Diozon, to break down human behavior and the subtle ways that advertisers can tap into huma

When you think of conversations happening around the podcasting space, Heather Osgood has to be at the top of your list of sources to turn to. As the founder of True Native Media, Heather is truly a podcast advertising maven. From True Native Media, to the Podcast Broker, and hosting The Podcast Advertising Playbook, Heather is an absolute specialist in the space.In this episode of

Whether you take the main roads of higher education and internships or one of the many scenic routes that wind across the sprawling career landscape, there's no right or wrong way to arrive at a given field—least of all one as dependent on diverse perspectives as advertising. In today's episode, Lindsay and Nate are joined by Ari Diozon, Evan Brown, and Kelsie Utz to discuss the

What separates the content creators from the influencers? The answer might not be as simple as you think. On today's episode, Lindsay and Nate are joined by Liz Hawks, Stephanie Moore, and Allie Wilmes of FleishmanHillard—a global PR and marketing agency—to discuss the differences and overlap between these two familiar styles of digital media-makers, and the different approache

As podcasting continues to grow, the industry events are getting bigger and better. On today's episode, Lindsay and Nate are joined by Bryan Barletta of Sounds Profitable and ARM's own Andrea Schwarzbach to discuss their takeaways from Podcast Movement, as well as how they hope the event—and the podcast industry as a whole—continues to evolve in the years to come.For more infor

Without third-party tools like cookies, advertisers will have to work harder to reach the right audience—or will they? In fact, creators are already in the business of curating highly engaged audiences. And the right brand partnered with the right creator can mean life-changing growth potential for creators and lifelong brand loyalty from their audience. Today, Dave Coulter joins

Like it or not, Google promises its third-party trackers are going away… Eventually. And while the exact moment of the browser cookie’s demise is a bit up in the air, its impact on advertising is already undeniable. Will the impending Cookiepocalypse be the end of advertising as we know it? Not likely. Still, brands can and should start preparing now, while it’s still possibl

Which is better: Host-read, or scripted ad reads? According to a new ground-breaking study from Sounds Profitable, the best answer might be... Yes.In this special edition of On the Mic, Tom Webster joins Lindsay and Nate to discuss what their latest study means for your podcast advertising strategy. Spoiler alert: there are no simple answers. But the data paints an incredibly usefu