Online Marketing Podcast

Sep 16 2024 4
Online Marketing Podcast artwork

Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers. You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into your world! Each episode of the podcast we do a deep dive into strategies and mindset that high earners take action on for themselves (and we pull back the curtain on our 6 Figure Online Business as well!) Brought to you by Paul & Melissa Pruitt, husband & wife and business partners who help top professionals launch online courses, memberships & coaching programs. Just sign up to be notified at onlinemarketingpodcast.com

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Work Less, Earn More: The Easy Strategy

Sep 16 2024 12 mins  
It does take a lot of effort to get one single client.And that's often the hardest lift, but then once you get that client in your world, then it is up to us to give them more opportunities for them to work with us.In this episode, we discuss how you can create more than just one transaction per client by adding touchpoints to your current programs and offerings to give them differ

Mastermind Series: How To Strategically Use Facebook Events In Your Promotions

Sep 15 2024 7 mins  
In this episode of our Mastermind Series, we discuss how you can make the most out of your Facebook events by strategically inviting and targeting people to drive interest and traffic and creating audiences for your future ads. Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners

Nugget: Focus on Deeper Connections, Not Bigger Networks

Sep 14 2024 3 mins  
We need to know what our customers are talking about, what they're thinking about where they are in their own journey so that we can align our offers, align our messaging, and attract the right people into our world.The way to get that is to give people the time. Listen and connect.Stop treating everybody like a number.Don't scale to fail. Don’t build your list, instead build you

Nugget: The Key to an Efficient Marketing Funnel

Sep 13 2024 1 mins  
A lot of times when people do marketing and they're testing things out, they change a lot of elements all at one time.They might change a photo or a headline or the body copy, whether it's for a paid ad, whether for it's an organic post or a sales page, and then when you get a really great result, which is awesome, you're not exactly sure how you got there.That isn’t going to wor

Nugget: How Your Unique Skills Make a Difference

Sep 12 2024 2 mins  
A lot of times when I am coaching entrepreneurs and business owners, and they’re putting together their thoughts and ideas for there offer, they stop themselves before they even get started because they say, “someone’s done that already” or “so and so, has a product that’s just like that, I can’t compare myself to that”, and they freeze and they don’t go further w

How to Write Headlines That Hook Readers

Sep 11 2024 6 mins  
In this episode, we discuss how to grab and keep your audience’s attention with your headlines and get them excited about your offers. Find the full show notes here: https://onlinemarketingpodcast.com/how-to-write-headlines-that-hook-readers/Resources:50 High Converting Headlines Templates - Grab your 50 High Converting Headlines Templates to customize and use on your own ma

Nugget: How Memberships Benefit Business Owners and Clients Alike

Sep 10 2024 1 mins  
Guess what! Now is the absolute best time for you to start a membership. Here's why…With a membership, it really allows you to give your audience an awesome, ongoing experience. It allows you to support them, it allows you to give them an experience where they could receive something on a regular basis from you. It allows them to have many touch points along the way and allows yo

The Biggest Mistakes in Creating Offers

Sep 09 2024 11 mins  
When it comes to making the actual offer, the final step in the entire marketing and sales process, many of us make mistakes that sabotage all the hard work we’ve put into nurturing our audience and creating momentum. In this episode, we are discussing the most common mistakes and how to avoid them.Find the full show notes here: https://onlinemarketingpodcast.com/the-biggest

Mastermind Series: How To Promote Your Launch When You Don’t Have Social Proof

Sep 08 2024 8 mins  
Not having any testimonials for social proof, can stop many marketers from launching their membership.In this episode of our Summer Remix Series, we are discussing why that should not hold you back and how you can create desire for your membership by speaking to your audience’s pain points and the solution that you are offering in a way that truly resonates with your future custo

Nugget: Why You Shouldn’t Give Everything Away for Free

Sep 07 2024 4 mins  
Oh, my goodness, here comes the controversy... You do not have to give all the good stuff away for free!Often in marketing circles, you’ll hear people say that you need to give your good stuff away for free in order to lead people in. And I want to put a little asterisk right there beside that statement.I'm going to have you sit back and think about this...Of course, we want to a