IAB Europe : Digital Dawn podcast

This week, our Industry Development & Insights Director, Marie-Clare Puffett, chats with Tanguy Le Falher, Head of Retail Partnerships at Unlimitail, about revolutionising Retail Media Networks (RMNs). They explore the key drivers shaping the future of RMNs, the transformative role of technology, and how these networks will evolve beyond just in-store and online opportunities.

In this episode, IAB Europe's Industry Development & Insights Director Marie-Clare Puffett joins forces with Jason Wescott, Global Head of Commerce Solutions at GroupM Nexus and Chair of IAB Europe's Retail Media Committee, to delve into the evolving landscape of Retail Media from a buy-side perspective. They explore the motivations driving increased buy-side investment in this

In this episode, our CMO, Helen Mussard, and Dana Birch, Product Marketing Lead EMEA at Samsung Ads Europe dive deep into the dynamic world of streaming, focusing on the rise of Free Ad-Supported Streaming TV (FAST) in Europe. Join us as we explore key insights from Samsung TV Plus Europe report, "The FAST and the Curious," and uncover what this means for viewers, advertisers, and

In this episode, IAB Europe’s Marketing & Communications Director, Lauren Wakefield, is joined Tamara Pavlović, Data Analyst at Coinis as they discuss their experiences as women in the tech industry. They cover how to build confidence, find your voice, and inspire more women to join the field. The conversation also delves into the evolving role of AI and its potential to cre

In this episode of IAB Europe’s Policy Matters podcast, join Franck Thomas, Policy Director at IAB Europe as he dives into EMFA and audience measurement with Marie de Cordier, Director of Government Relations & Public Policy at Nielsen and Stuart Wilkinson, Senior Business Development Director at Kantar. They discuss what EMFA is, the objectives and the seven principles befor

In the second episode of IAB Europe’s Policy Matters podcast, join Franck Thomas, Director at IAB Europe as he dives into GDPR with Nathalie Laneret, VP, Government Affairs & Public Policy at Criteo. They discuss this flagship EU legislation and the state of play 10 years on from the first presentation. They also look at implementation and the interplay between GDPR and other

Join our Marketing & Insights Director, Marie-Clare Puffett and Comscore’s SVP EMEA Adam Holt, as they dissect the complexities of measuring social audiences in Europe.They explore Comscore’s incrementality measurement approach, its impact on social analytics, and how it's shaping the market's understanding of audience engagement. Don't miss this insightful conversation pac

In the first-ever episode of IAB Europe’s Policy Matters podcast, join Ines Talavera de la Esperanza, Public Policy Manager at IAB Europe as she dives into sustainability policy with Eric Shih, COO at Cedara and Board Member & Global Advisor at ShowHeroes. They discuss the challenges faced by the digital advertising industry when it comes to sustainability policy and the regu

To kick things off for Season 6, IAB Europe’s Data Analyst & Sustainability Manager, Dimitris Beis, and Benjamin Davy, Sustainability Director at Teads delve into the intricate world of carbon emissions in digital advertising. The conversation navigates through the challenges of accurately estimating emissions within the industry, shedding light on what estimates can be meani

Join IAB Europe’s Marketing & Insights Director, Marie-Clare Puffett, and Diana Abebrese, Global Retail Media Lead at EPAM as they explore the power of retail media data and its importance in driving best-in-class campaign planning, optimisation and measurement. In this episode, they dive into the data available, the challenges faced by brands and retailers, the benefits of g