The Happy Pricing Podcast

May 21 2024 2

The Happy Pricing Podcast artwork

This is a podcast for purpose driven freelancers and founders who do valuable work and want to price in a way that makes them and their customers happy. This isn't about being cheap to make customers happy or over-pricing to take advantage of people but to practice the conversations about pricing and increase your capabilities to have these conversations so that everyone shares in the value of your work.

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Pricing by value, not time

May 21 2024 49 mins

Beccie D'Cuhna is the founder of CourageLab and empowers leaders and teams to have courageous conversations, through mediation, training and coaching.She took part in our first Happy Pricing course and says her business is now looking very different these days to the extent that she believes she's now pricing by value not time.She talks with Carlos and Ben about how she's got to th

More income, less effort

May 07 2024 30 mins

Jim Ralley helps with the design and strategy of learning experiences for NGOs, governments and corporate clients. Last year he tried to find the right balance between work, parenting and time for himself… and failed.This year will be different. He has a solid plan. He has the support of his family, colleagues, and clients and a strong desire not to get into that situation a

Personal brand and pricing

Apr 23 2024 52 mins

What’s the value of a personal brand? When building your reputation, what would this reputation do for you? What financial value does it have? What’s it worth to get on the radar of the people that you’d love to collaborate with? How much time and effort should you invest in building your personal brand?You could write a book to build a personal brand, and so what are the cos

"I'm nearly doubling my prices"

Apr 09 2024 41 mins

If you want to increase your prices, it has to start with an understanding of your value. Not just the mechanical tasks you perform, but the trust, familiarity, and unique value you bring to your clients. This can lead to a dramatic increase in price, which gets closer to reflecting the true value of the service provided.Mark Steadman is a podcast consultant who works with individu

The purpose of being polarising

Mar 26 2024 24 mins

Being polarising in your pricing and your offering is way more impactful than trying to appeal to the masses. But it means being clear about who you want to work with and focusing tightly on them.This not only helps attract the right customers who’ll find value in your offerings, but it saves your time and theirs, by allowing those who aren’t a good fit to self-select themselve

Selling what you do differently

Mar 12 2024 31 mins

Changing the way you present your product can greatly affect how people see its value and price. When you’re faced with a sticky patch, lowering prices or costs might not be the right thing to do. So instead, what might happen if you took those constraints and reframed the experience for the customer?In this episode, Carlos and Ben discuss the importance of creativity and percept

How do you sell a book for €560?

Feb 27 2024 38 mins

Pricing expertise is not determined by traditional models. It’s about understanding the value and aligning incentives with the customer. By challenging conventional pricing logic and considering factors like value and skin-in-the-game, you can better convey the true worth of your products or services.This week's guests are Claus Raasted and Filip Fučić. Claus is an “overpaid

Pricing theory vs practice

Feb 13 2024 27 mins

Pricing is not just about setting a number, but understanding the value that your product or service brings to your customers. It's about considering the problem you solve and the positive change you can create for your clients.Pricing should be based on a deep understanding of your target audience and what they are willing to pay for the value you provide. We need to overcome the

5 lessons on how not to do pricing from Elon Musk

Jan 23 2024 23 mins

When we approach pricing without research or strategy, we end up with uncertainty, ineffective communication, and demonstrating a lack of understanding our customers’ needs.We need an outside-in approach that starts with researching the value customers get from our product or service. By focusing on the customer and their needs, we can develop a pricing strategy that is clear, co

Are you apologetic about your prices?

Jan 16 2024 27 mins

If you raise an invoice for a client and then apologise for the amount, this creates uncertainty and can even damage your business.To avoid this, we need to shift our perspective and approach pricing with confidence. We do this by understanding our own stories about money, remembering the subjectivity of it, and creating a sense of certainty around what we’re delivering.The more