GTM Disrupted with Mike Smart

Apr 25 2024 2

GTM Disrupted with Mike Smart Podcast artwork

The pace of change has never been faster and yet it will never be this slow again. For the tech world, the rules for product and market success are continuously being disrupted. It is hard for product managers and product marketers to see clearly the radical changes that will impact product and market direction. Mike Smart of Egress Solutions sits with product marketing and product management leaders of the software and technology sector to explore trends that will impact their product and go-to-market decisions. Tune in for your fill of business, tech, and industry insights from thought leaders who change the game.

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The Evolution From Products to Experiences

Apr 25 2024 40 mins

GTM Disrupted host Mike Smart was able to grab a few minutes to chat with Laura Fay, tech industry veteran, enterprise software executive, author and thought leader to discuss the evolution of product leadership and the next growth driver for B2B tech – Experience-Led Growth (XLG). Laura explains the XLG Manifesto, the core values of XLG and shares her views on what product leade

Driving Growth with Service Excellence

Apr 10 2024 35 mins

GTM Disrupted host Mike Smart sat with Michael Israel, Vice President of Community at Zuper, a leading provider of field service management software. To discuss the impact service excellence has on go-to-market and growth. Michael shares how prioritizing customer-centric approaches drives growth and customer loyalty. Key Take Aways from this episode include:  Small Actions, Big

Offense Oriented Product Leadership

Feb 22 2024 39 mins

GTM Disrupted host Mike Smart grabs a few minutes with Ben Foster, Co-Founder and Partner at Prodify a product consultancy and co-author of “Build What Matters” a book that explores the Vision-Led Product Management Framework. Ben offers his take on succeeding as a CPO or VP of Product. His key message is shift to offense to thrive in the role. Key Take Aways from this episode

Knowledge-Based Services That Drive Growth

Feb 06 2024 28 mins

GTM Disrupted host Mike Smart reconnected with Ed Kless, Senior Director of Partner Development and Strategy for Sage Business Solutions to get his insights on how knowledge-based services are driving customer growth. Ed provides a unique perspective based on more than 20 years in partner strategy and development at one of the leading cloud business management solutions providers.

Product Strategies for Sales-Led Companies

Jan 24 2024 28 mins

GTM Disrupted host Mike Smart meets with Laura Marino, CPO, C-suite Advisor, Board Member, and Lecturer to discuss the urgency to adjust product strategies during uncertain business conditions. Laura provides insights based on a solid foundation in product leadership as well as B2B enterprise software. She gives us a few invaluable best practices to improve alignment with C-Suite p

Product Leadership and Innovative Insights

Jan 04 2024 32 mins

GTM Disrupted host Mike Smart managed to grab a few minutes with Mike Lubansky, SVP of Product Management for one of the leading providers of regulatory compliance technology to discuss how product management has evolved, especially for product leaders. Mike shares his personal evolution from business development to product executive and his transition from a product leader for a s

The New and Higher Bar for Product Executives

Nov 29 2023 39 mins

GTM Disrupted: The new and higher bar for product executives GTM Disrupted host Mike Smart sat with Mo Weitnauer, CPO of a fast-growing clinical data exchange company to discuss the new and rising bar for product organizations and specifically product executives. Mo shares from her diverse background as a strategy executive, health tech domain expert and former McKinsey consultant

A chat with an interim CPO and “smokejumper”

Nov 15 2023 39 mins

GTM Disrupted host Mike Smart recently got a chance to spend a few minutes with Rich Mironov, Silicon Valley start-up veteran and software product executive expert, coach, and mentor to discuss what CPOs must do to thrive in a modern software company. Rich shares from his experience as a “smokejumper” parachuting into over 13 engagements as an interim product executive. Accordi

Customer Onboarding Success

Nov 02 2023 36 mins

In a recent conversation, GTM Disrupted host Mike Smart sits with Donna Weber customer onboarding expert and author of “Onboarding Matters” to discuss the evolution of customer engagement and the challenges many B2B tech companies must overcome to deliver greater value to their customers. Donna shares the six-stage approach detailed in the book for more effective onboarding. Ke

Value Pricing and Selling

Oct 16 2023 40 mins

GTM Disrupted host Mike Smart grabs a few minutes with Mark Stiving, Ph.D., and Chief Pricing Educator of Impact Pricing. They do a dive deep into the world of B2B SaaS pricing and sales strategies. Mark shares insights on the evolving dynamics of pricing in the SaaS industry and how market segmentation, product packaging, and pricing metrics play a pivotal role. Mark sheds light o