Make Better

Aug 15 2024 1

Make Better Podcast artwork

If you're not obsessed with the podcast advertising space then this podcast will be boring af. We like to say Make Better is the Facebook ad library for Podcast Ads! Join us as we explore the latest trends, strategies, and techniques for creating effective podcast ads. Each episode features real-world examples of ad reads from your favorite brands, offering practical takeaways, ad inspiration, best practices, and more. Make Better regularly hosts top industry experts to share their insights and experiences in the podcast advertising space, providing valuable perspectives on what makes a good, better, and great ad. From beginner to seasoned pro, the Make Better Podcast has something for everyone looking to achieve their podcast advertising goals. So whether you're looking to maximize your ROI, increase your brand awareness, or simply get inspo on all things podcast ad creative, tune in to the Make Better Podcast and start making better ads today!

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S1 E 19: Podcast Marketing Mastery: Top 10 Lessons in Podcast Advertising from Eric Smith

Aug 15 2024 49 mins

In this insightful episode of Make Better, we are joined by Eric Smith, SVP of Growth at Incremental Media, to delve deep into the world of podcast advertising. Eric, with nearly a decade of experience in the podcasting landscape, shares the top 10 lessons he has learned about making podcast ads work. Eric breaks down why podcast ads are among the most effective forms of influencer

S1 E18: Pixel Progress Not Perfection: How, What, and Why Pixel-Based Attribution for Podcast Advertising

Mar 14 2024 40 mins

In this episode of "Make Better," hosts Amelia Coomber and Adam McNeil take us on an immersive journey into the world of pixel-based attribution for podcast advertising. As the podcast landscape evolves, understanding the nuances and capabilities of this technology becomes essential for advertisers seeking a better ROI and publisher looking to increase ad dollars. Representing Pods

S1 E17: The Ultimate Ad Read Showdown: A Live Challenge of Wit, Words, and Ad Reads

Feb 09 2024 39 mins

Join us for an unforgettable episode of "Make Better," where hosts Amelia and Adam elevate podcast advertising to an art form with their live ad read game show. In this high-spirited challenge, they push the boundaries of creativity and quick thinking by presenting each other with random products. This episode isn't just entertainment; it's packed with lessons on the fly for anyone

S1 E16: Decoding The Podcast Ad Space - Mastering Metrics & Methods for 2024

Jan 29 2024 42 mins

Join us on "Make Better" for an insightful journey into podcast advertising. In this episode, experts Adam, from Adopter Media, and Amelia, the marketing lead at Podscribe dissect the nuances of podcast ads. They discuss various ad read types, including host read and producer read, and explore ad insertion methods like embedded, baked-in, and dynamic ad insertion, essential for mar

S1 E15: Mastering Monetization and Engagement for Publishers — Featuring Liv and Jalen from The Athletic

Jan 22 2024 59 mins

In this new exciting episode of Make Better, brought to you by Podscribe, Co-hosts Adam McNeil (ADOPTER Media) and Amelia Coomber (Podscribe) venture into the heart of podcast advertising success from the vantage point of a publisher, guided by the seasoned insights of special guests, Liv Kiely and Jalen Hutchinson from The Athletic! As key figures behind one of the most influentia

S1 E14: Is AI Revolutionizing Podcast Ads? Ad Insights from Lindsay Smith (VP, Creative @Ad Results Media), the Role of AI in Advertising, and Content-Driven Ad Strategies

Jan 12 2024 59 mins

Welcome to Episode 14 of Make Better brought to you by Podscribe! In this episode, we're joined by special guest host Lindsay Smith the VP, of Audio Insights and Creative at Ad Results Media (ARM) a leading agency in creator-based audio and video advertising. This episode offers a deep dive into the fascinating world of podcast advertising, led by our engaging hosts, Adam McNeil (A

S1 E13: Tuning into Influence with New, Big, & Bigger Advertisers: Deconstructing Ads with Giancarlo — Impossible Foods and Poise

Oct 02 2023 59 mins

Join us in this insightful episode of "Make Better" as we delve into the art and science of podcast advertising. Our special guest, Giancarlo from Crooked Media, brings a unique perspective from the network and publisher side, adding valuable insights into the creation and selling of podcast ads, while co-hosts Adam from ADOPTER Media and Amelia from Podscribe offer views from the

S1 E12: Ad Reads Only: Caraway, Ritual, LiquidIV

Oct 02 2023 5 mins

Welcome to another exciting Bonus episode of "Make Better"! Brought to you by Podscribe. This episode is an "Ad Reads Only" Episode where we showcase exclusively ad reads, without the commentary! Looking to just get ad inspiration and listen to top ad reads? This is the episode for you! Skip the commentary and listen directly to the ads themselves. Featured ads from some top DR adv

S1 E11: Podcast Pioneers vs Podscribe AI with Special Guest Stew from Oxford Road — Caraway, Ritual, LiquidIV

Aug 07 2023 52 mins

In this electrifying episode of Make Better brought to you by Podscribe, we dive deep into the world of ad scoring with our special guest, Stew Redwine VP of Creative at Oxford Road. Listen as they collectively review, dissect, and score three standout ads from Caraway, Ritual, and LiquidIV. But that's not all! Once the trio has locked in their ratings, we introduce an unexpected c

S1 E10: Ad Reads Only: Always Sunny Edition — Dissecting Always Sunny's Ad Integration Magic with Vuori, Factor, and Huel

Aug 07 2023 4 mins

Welcome to another exciting Bonus episode of "Make Better"! Brought to you by Podscribe. This episode is an "Ad Reads Only" Episode where we showcase exclusively ad reads, without the commentary! Looking to just get ad inspiration and listen to top ad reads? This is the episode for you! Skip the commentary and listen directly to the ads themselves. In this exciting episode of Seaso