LPO: Landing Page Optimization

Apr 01 2020 25

LPO: Landing Page Optimization Podcast artwork

Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with leading marketers to help you create campaigns that deliver.

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How To Use Persuasion To Build Trust With Calum Coburn

Apr 01 2020 42 mins

When you’re attempting to persuade, do you emphasize the positive aspects of your offering or the potential loss of not taking action? This negotiation concept is called “prospect theory,” and today’s guest is an expert. Literally.Calum Coburn is the Director and Vice President of The Negotiation Experts, a training and consulting firm that enables sales teams to drive meas

What The Data Says About Turning Marketing Leads Into Sales

Mar 18 2020 52 mins

What The Data Says About Turning Marketing Leads Into Sales with Sammy James. Sale's is a conversation, so how can you expect to sell if that conversation never happens, or doesn’t happen fast enough? On today’s show, Brian chats with Sammy James, CEO and founder of Speak2Leads, automated lead response and follow-up tool.

What The Data Says About Podcasting | Rob Walch

Mar 11 2020 45 mins

What would it look like if you could give your digital brand a human voice? On today’s Landing Page Optimization, we brought in Rob Walch, VP of Podcaster Relations at Libsyn, the world’s leading podcast hosting site.

The Cluetrain Manifesto for a New Generation | Tara Hunt Part 2

Mar 03 2020 37 mins

The Cluetrain Manifesto for a New Generation | Tara Hunt Part 2. Listen in to Part 2 of Brian Massey’s conversation with Tara Hunt, CEO of Truly., as they continue to discuss the Cluetrain Manifesto. You can check out Part 1 by dialing back one episode in this feed or visit our show page for a full list. You can also hear Brian’s reading of the full Cluetrain Manifesto on this

You kids get off my lawn! And Other Things Old Marketers Say | Tara Hunt

Mar 02 2020 47 mins

You kids get off my lawn! And Other Things Old Marketers Say | Tara Hunt. Contrarians. They're trouble. At least they're trouble in structured organizations. They are the "But maybes" in your "Of courses!” They come up with exceptions to your rules.It's hard for businesses to find a place for contrarians. But, when they do find their place, the results can be incredible. Think St

Celebration and Behavioral Change: We're so glad you're here! | BJ Fogg

Feb 05 2020 35 mins

n this episode of LPO, we’re talking to BJ Fogg, Ph.D., author and founder of the Behavior Design Lab at Stanford University. His new book, "Tiny Habits," has turned business management lessons into a program for individual behavioral change.

What Data Tells Us About Email | Liz Willits

Dec 18 2019 49 mins

After almost four decades, I believe the best choice for another shot at a conversion is still that quaint old communication medium: email.Email still can't be beat for rich content, for conversations that feel one-to-one, and for getting another shot at a future customer. It's the original social media platform. Liz Willits is a self-professed email marketing nerd, and the Senior

How to Know if Your CMO is Lost in the Weeds | Laura Patterson

Dec 04 2019 45 mins

"CMOs are abdicating their strategic position in their businesses."Just when I was marveling at how much CMOs really must do for their brands, Laura Patterson, President of VisionEdge Marketing, said the above statement that stopped me in my tracks.Laura has been focused on performance marketing and the proper use of data since before it was "cool,” and if anybody knows what's go

Bridging the Canyon Between Marketing and Sales | Chris Wallace

Nov 27 2019 45 mins

"Marketing needs to generate more leads," says sales. "Sales needs to follow up on the leads we're sending them," says marketing. Sales and marketing: two functions that are critical to a business’s success. And from the first time something was sold, sales and marketing have worked independently. This gulf, this canyon, this gaping sinkhole between sales and marketing has been a

Understanding Marketing Through Time, Expertise, and Interest

Nov 26 2019 40 mins

Having a true understanding of your target customer is the first step in building an effective marketing plan. How are they spending their time? Are they able to use the time they have to focus on their area of expertise? And do they have an interest in doing even better work?Come to think of it, we could ask these same questions of ourselves. It’s a full-circle approach that lea