Sound Judgment

Apr 17 2024 19

Sound Judgment Podcast artwork

Become a better storyteller, in audio and beyond. Sound Judgment takes listeners into the studios — and the minds — of your favorite audio storytellers. In each episode, lifelong journalist Elaine Appleton Grant and a top host, producer or editor dive into their creative choices. It’s a revealing conversation about the storytelling craft, and it’s show and tell: Elaine plays back clips from her guest’s podcast. Tune up your storytelling by learning from today's best creators! www.soundjudgmentpodcast.com podcastallies.com soundjudgment.substack.com Threads: @elaineagrant

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How to Grow Your Show — Without Social Media

Apr 17 2024 63 mins

Sound Judgment is about the craft of audio storytelling. Not about the marketing of podcasts. But today, we're bringing you a gift from someone I trust completely when it comes to audience growth: Jeremy Enns of Podcast Marketing Academy, and his co-host, Justin Jackson, cofounder of Transistor.fm. They've teamed up to produce Podcast Marketing Trends Explained, a limited series th

Courage vs comfort: Is it finally time to pursue your dreams?

Apr 03 2024 39 mins

At some point, every one of us will reach a point in our professional lives where it's time to change — but the status quo, even when it's not working, is comfortable. Are you ready to say goodbye to your old life in order to find your way to a new, better one? But you don't have a map? That's what Daily Creative host Todd Henry and his "story architect" producer Josh Gott wrestl

[Bonus] Introducing Sound School Podcast: Tracking Partners

Mar 27 2024 31 mins

It's a brave thing to share the outtakes from a tracking session. All the blemishes are right there. But Martine Powers and Rennie Svirnovsky from the audio team at The Washington Post have graciously done just that. They invited Sound School's Rob Rosenthal into their studio to witness Martine at work voicing an episode of The Empty Grave of Comrade Bishop, with assistance from Re

Six Proven Storytelling Strategies to Engage Your Audience

Mar 13 2024 38 mins

Marketing might get you new listeners, new readers — new audiences for whatever kind of content you create. But to hook those new people and keep them coming back? To create a relationship with them? That's a whole other thing. Today on the show: six storytelling techniques for making unforgettable work.

Storytelling Secrets, Part 6: Specifics

Mar 12 2024 7 mins

When award-winning podcast producer, host, actor and The Moth storyteller Sam Mullins describes a place, a character, or a situation, you'll never see him simply say: "John Doe was of average height, with brown hair, a sad face, and a slight paunch." Not for him are conventional descriptions. Sam, who hosted Chameleon: Wild Boys, searches for the telling phrase, the sensory descrip

Storytelling Strategies, Part 5: The Missing Ingredient

Mar 12 2024 7 mins

Today's episode dives into critical storytelling technique that you may not be thinking about — but you should.

Storytelling Strategies, Part 4: Surprise!

Mar 11 2024 8 mins

There is no story without a left turn. As you write a feature, produce a podcast, construct a speech or make a video, always be thinking: What's the new information here? What's the new angle? Have I uncovered a fresh, personal story no one has heard?

Storytelling Strategies, Part 3: Scenes

Mar 11 2024 7 mins

Does your content come to life or lie there flat on the page, uninspiring on the stage, or dull in people's ears? Take a cue from filmmakers and be intentional by using scenes wisely to make your content come alive.

Storytelling Strategies to Grow Your Audience: Part 2, Structure

Mar 10 2024 5 mins

Welcome to Part 2 of our new series on six storytelling strategies for making your content unforgettable, no matter whether it's for the ear, the page, the stage, or the screen. In this bite-sized episode, learn how to use structure to make idea generation and production easier and faster, while increasing your creativity! Featuring Amit Kapoor and Michael Osborne, cohosts of the p

New Series: Storytelling Strategies to Hook & Keep Your Audience, Part 1

Mar 09 2024 12 mins

Over the last 18 months, storytelling patterns have emerged from the on-the-ground experiences shared with us by today's best audio storytellers. Welcome to Part 1 of our new series on six strategies for making your content unforgettable, no matter whether it's for the ear, the page, the stage, or the screen. In this series you'll learn how to use sound vision, structure, scenes, s