How Stories Happen

How do we craft a metaphor that works? More importantly, perhaps, how do we ensure the metaphors we use pivot to the audience to teach them something in their lives or work, without them getting lost? Do we overtly explain the lesson? Imply it? Some combination? It’s a delicate dance, and few do it like Tucker Bryant.Tucker isn't just a keynote speaker; he's a poet who has taken

The hardest question to answer when we show up publicly might be the simplest question we receive: “Tell me about yourself.” Who are you? How’d you get here? What’s your story?We then face a choice: we can make the story about us, or we can make it about the thing we’re there to say. We can make our own stories about the audiences we wish to serve, and we can do so withou

When so many people are excited to create a higher volume of content, shouldn’t we think more about what gives our work greater power? That’s what our guest today understands better than most, and she draws that power from everyday moments she hunts out, like a squirrel finding nuts in the yard.Meet Ann Handley—she’s a best-selling author, a pioneer in content marketing, an

Our guest for this episode is rarely online. But when she is, she’s telling small stories with big meaning.Meet Michelle Warner—she’s a business strategist and consultant who architects business models and marketing strategies for clients who sell high-priced services. She also hosts the podcast Sequence Over Strategy—an idea that represents her entire platform’s differen

I know a ton of storytellers and creators and entrepreneurs, but I know exactly zero other people who have learned how to do what they do from both legendary news broadcasters and Kermit the Frog.Meet Andrew Davis. He is a powerhouse business speaker who’s given speeches in 35 different countries, at more than 50 events every year. He speaks to audiences ranging from marketers an

Welcome to How Stories Happen, a show for business storytellers focused on standing out easier and resonating deeper through substance and stories, not hollow stunts. Each episode, an expert, entrepreneur, or world-class communicator breaks apart a single story piece by piece, sharing how they developed it and how they're using it to grow their brand and leave their legacy. Hosted