Shape the Conversation

Zato’s Kirk Williams joins Nicole and Jon to discuss deep thoughts about the PPC landscape and how changes have altered their business models. The group talks through Google’s strategies over the years especially given the sheer influence Google has on the direction of PPC-centric businesses. They cover recent decisions by Google that seem to work against agencies and, in turn,

What is PPC Management Software and what can it do to help your company stand out against your competition? On this episode of 'Shape the Conversation', Nicole and Jon dig into the world of PPC Management Software from the perspective of both builders of their own platform as well as the purchasers looking into platforms for use in a PPC agency.

"Who wouldn’t want to experience a little more freedom in life? And what does that have to do with Accountability." Michael Mack is back on this episode of Shape the Conversation. Discussing his new post regarding accountability and freedom in and out of the professional space with our host Jon Davis. Join us for a long conversation about what a life of accountability looks like

Ad fraud is an issue that plagues digital advertisers/marketers every day. Fake ads that utilize bots to gain incredible amounts of impressions and build up gross amounts of money have caused even users, who recognize it, to start questioning advertising altogether. Nicole and Jon break down BuzzFeed's report on ad fraud in this episode of Shape the Conversation.

Making something new is no easy task, but it only steps one to genuinely getting off the ground. You have to make sure people know about it. Digital advertising is a powerful way to get eyeballs on your new product/service fast. Today on 'Shape the Conversation', Nicole and Jon dive into formulating a PPC strategy for emerging products or services that may have low search volume on

How can you figure out if there is actually a market for your idea? In this episode, Nicole and Jon discuss ways to find, describe and communicate to the people that make up your target market.

When analyzing why your customers churn, do you consider how long it’s been since you last spoke with them? Whether you offer SaaS, services, or something else, a long stretch of silence from a customer is often an indicator that your relationship is not as strong as it could be. In this episode, Nicole and Jon explore why it’s essential to constantly be talking to your custome

Google and Facebook have established themselves as the market share leaders in digital advertising world. Bing/Twitter have matured over the years and everyone is thinking about Amazon (which is growing but still only a small percentage of spend when compared to overall Google and Facebook revenue). But what other options are there out? In this episode, Nicole and Jon explore the p

If we aren't sleeping, our attention is being drawn somewhere. We are consuming more advertising and content than ever. It's also harder than ever to stand out because of all the noise. In this episode, Nicole and Jon talk through how the changes in people's attention habits have influenced marketing decisions at Shape and how that led to filming a plane doing a fly by in the Orego

Andy Raskin says he "helps CEOs align their teams around a strategic story — to power sales, marketing, fundraising, product and recruiting". Nicole and Jon have been mildly obsessed with Raskin's ideas and in this episode breakdown his 5 elements for developing a powerful strategic story of your own.