Decoding Digital Content Marketing - IAB SA

Official definition, key principles and the content spectrum. Host: Emma Odendaal (Digital Director, John Brown) Guests: Mpume Ngobese (Co-MD Joe Public United) Natalie Pool (Content Design Lead at VMLY&R South Africa) and Riaan Wolmarans (Head of digital, Arena Holdings) In this episode of IAB South Africa's Decoding Digital Content Marketing mini-series, Riaan Wolmarans, Head of

Marketing mix interactions, building audiences and digital ecosystems. Host: Sarah Browning-de Villiers (Chief Content Officer at Machine_) Guests: Gugu-Lisa Zwane-Johnson (Executive Head: Marketing, Public Affairs and Sustainability, Old Mutuall) Zodwa Kumalo (Group Native/Branded Content Editor, Arena Holdings) In this episode of IAB South Africa's Decoding Digital Content Market

Identify your target audience and create a content marketing strategy. Host: Anelde Greeff (Co-founder & Chief Content Officer | 2Stories) Guests: Brendan Cooper (Content Director and Strategist | Cedar) Justine Drake (Content Director | John Brown Media) and Charne Munien (VMLY&R) In this episode of IAB South Africa's Decoding Digital Content Marketing mini-series, Brendan Cooper,

How purpose can supercharge a brand's content marketing strategy. Host: Zodwa Kumalo (Arena) Guests: Noxolo Mafu (Creative Lead | BrandStudio 24.com) Pride Maunatlala (Founder | ar.che.ty.pal) In this episode of IAB South Africa's Decoding Digital Content Marketing mini-series, Noxolo Mafu Creative Lead at BrandStudio 24.com and Pride Maunatlala, Founder of ar.che.ty.pal, talk to h

Demonstrating and proving impact of content marketing down the funnel. Host: Clare Trafankowska (MD/iProspect) Guests: Megan Singh (Business Intelligence/New Media) Marnus Nieuwoudt (Content/Machine) In this episode of the IAB South Africa's Decoding Digital Content Marketing podcast mini-series, you can discover what content marketing success should look like as Clare Trafankowska

Host: Sarah Browning-de Villiers (Chief Content Officer at Machine_) Guests: Matt Potter (John Brown Media Group | Chief Content Officer) Lebo Lekoma (Sea Monster | Head Client Service) For the 6th and final episode of the IAB South Africa Decoding Digital Content Marketing mini-series, we look at where the experts think it's going in, The Future of Digital Content Marketing. Digit