IAB MENA Podcasts Channel

Oct 10 2023

IAB MENA Podcasts Channel artwork

Welcome to the IAB MENA Podcasts, where we delve in to all things relating to the ever changing world of Digital marketing in MENA.

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How to Get Started with CTV in MENA

Oct 10 2023 51 mins

Connected TV (CTV) has transformed the television consumption habits of audiences, bringing about a significant impact on the media landscape. Within the MENA region, CTV advertising is rapidly emerging as a potent and promising avenue to connect with viewers.On the panel to discuss the white-paper produced by the IAB MENA Task Force were Kellie Hanley of Teads, Hamid Davari from O

2022 MENA Digital Adspend Panel Reaction

Jul 07 2023 24 mins

Hear reactions to the 2022 Digital Adspend survey results from an IAB MENA member panel representing different parts of the MENA Digital ecosystem.

DOOH Value Proposition

Apr 12 2023 14 mins

Explore the Value Proposition of DOOH in MENA with your host Mohamad Itani, the Vice Chair of IAB MENA and guests including Rezarta Bytyci from Talon MENA, Anam Amin from Publicis Media and Husain Al Shehabi from Google.