The Media Leader Podcast

May 15 2024 2

The Media Leader Podcast artwork

The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising. Hosted by reporter and producer Jack Benjamin, reporter Ella Sagar, and editor-in-chief Omar Oakes, we speak to senior leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.Find out more at the-media-leader.com and subscribe to our daily newsletter.

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Stories that mattered this week: Principal media, Rajar, streaming bundles and AI search

May 15 2024 19 mins

Reporters Jack Benjamin and Ella Sagar discuss key stories like big changes coming to search and debate whether streaming is turning into cable.

David Abraham interview: Brands have 'fallen into the trap' of media choices

May 12 2024 43 mins

David Abraham, founder and CEO of Wonderhood Studios, speaks to Omar Oakes about the future of the "big idea" in marketing, his company's approach to ad-funded programming and his view on Channel 4, the broadcaster he used to run for seven years as CEO.

Stories that mattered this week: Disney's streaming milestone, Paramount merger saga, Reddit's first earnings

May 08 2024 18 mins

Reporters Jack Benjamin and Ella Sagar discuss key stories including Disney, Paramount and Reddit.

Many marketers 'relieved' about cookie deprecation delay

May 05 2024 31 mins

Tony Miller, chair of the Data & Marketing Association, speaks about a split in marketers' preparedness for cookie deprecation as Google pushes it down the road for a third time, as well as what current challenges DMA members are facing.

Stories that mattered this week: Google cookie fallout, TikTok fights back, Spotify, Paramount

May 01 2024 19 mins

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.

The Future of Marketing with Bloomberg Media – Ep4: The magic of video

Apr 28 2024 45 mins

Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance.

The Future of Audio key interviews: Radiocentre on BBC ads and Acast on podcast measurement

Apr 24 2024 20 mins

Two key interviews from our Future of Audio and Entertainment event last week: Matt Payton (Radiocentre) on an ad-funded BBC and Michael Bayston (Acast) on what's next for audio measurement.

The Future of Marketing with Bloomberg Media – Ep3: Storytelling and engaging audiences

Apr 21 2024 49 mins

Wavemaker ECD Ann Wixley and Bloomberg's Duncan Chater join Omar Oakes to explore breakthrough thought-leadership solutions and building valuable custom content that promises to convey your brand's unique value proposition through the art of storytelling.

Are agencies fit for purpose when it comes to gaming advertising?

Apr 17 2024 38 mins

In a conversation with Jack Benjamin, tech and media consultant Rhys Hancock gives his perspective on whether agencies are well-suited to planning and buying gaming inventory.

The Future of Marketing with Bloomberg Media – Ep2: Mastering insights and data tools

Apr 14 2024 37 mins

Omar Oakes is joined by Bloomberg Media’s Phil Robinson and Havas Media Network UK's chief planning officer Jackie Lyons. They delve into the transformative impact of incorporating insights and data tools into your advertising strategy.