Worth Your Salt

Sep 05 2024

Worth Your Salt Podcast artwork

The health and wellness space is expanding rapidly, and keeping up can be a challenge. Join Salt Marketing every week for the latest holistic and sustainable marketing strategies that will help your business grow. Worth Your Salt is designed to provide insight into what’s working now for wellness providers, including candid interviews with industry experts, practitioners, speakers and more! Whether you’ve been providing services for decades or you’re just getting started, Worth Your Salt delivers exactly what you need to know now.

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AI Secrets to Scale Your Health & Wellness Practice

Sep 05 2024 37 mins

In this episode of "Worth Your Salt," host Jennifer Orechwa sits down with Arvell Craig, nationally recognized speaker and expert in AI and marketing. Arvell is the author of "The AI Strategy Playbook: 21 Marketing Plays for Cutting Costs, Increasing Performance, and Speeding up AI Adoption." With his extensive experience and passion for helping businesses leverage breakthrough tec

From Glam to Greatness: Scaling A Spa & Salon

Aug 22 2024 31 mins

From the outside looking in, the growth of The Winchester Spa & Salon might look easy. They've gone from mere glam to greatness, having doubled or even tripled year over year, and done it with such grace, all you see is a swan gliding across the surface. But underneath, they are paddling like crazy to make it all seem effortless! Behind the phenomenal success of scaling a

SEO That Gets Wellness Businesses Found

Aug 08 2024 33 mins

In the wellness space, there are often multiple solutions to any health challenge your clients may face. Getting noticed online for your unique approach and solution can be incredibly difficult. Enter Greg Brooks, co-founder of SearchTides and a leading authority in SEO. On this episode of Worth Your Salt, Greg shares why SEO is crucial for wellness businesses, and offers outstandi

Tangible Retargeting: Turn Online Visitors Into In-Person Clients

Even if you've done all the right things to drive visitors to your website, converting website visits into actual customers can be an ongoing struggle. I sat down with Brent Nygard from Celebration Marketing to uncover a game-changing solution to this very problem. His company, Celebration Marketing blends old-school direct mail with digital marketing savvy to turn online visits in

How To Scale Your Wellness Business

Jul 11 2024 24 mins

Today, people are focusing on their well-being and longevity more than ever... which means the health & wellness the marketplace has become really crowded. Like you, every practitioner is looking for effective ways to scale, and in this episode of the Worth Your Salt podcast, host Jennifer Orechwa helps you discover actionable strategies to expand your reach, impact, and profit

Getting Out of Your Comfort Zone to Engage With Your Audience

Jun 27 2024 33 mins

Our comfort zones may feel like cozy cocoons, but what if breaking free could lead to deeper engagement with your prospective clients? On this episode of Worth Your Salt, we're talking about how you can overcome your hesitancy to connect with strangers to build meaningful connections and genuine community interactions. And who better to guide us through this journey than MK Stahl,

How To Confidently And Consistently Share Your Expertise

Jun 13 2024 33 mins

Building authority in health and wellness takes time and dedication. Dr. Anna Marie Frank has given both in pursuit of her mission to remove the stigma around mental health and help us all upgrade our brains and our biology! After over 150 episodes of her podcast, "Happy Whole You," Anna Marie is sharing her insight into how you can confidently and consistently share your expertise

Using Targeted Media Buying To Reach Your Ideal Clients

May 30 2024 24 mins

If the only paid ads you've used to promote your wellness business were on social media, you could be missing out on a huge opportunity! Mary Ann Pruitt, President and CEO of Mosaic Media is here to share how you can maximize your visibility with targeted media buying. You may be thinking that traditional channels are outdated or too expensive, but Mary Ann offers practical advice

Mindset Performance

May 16 2024 45 mins

Are you capable of more, but feel like you're somehow being held back? According to Mindset Performance expert Jarrod Haning, you're only one thought away from your next big breakthrough! If you're working hard, but not seeing the success you KNOW you're capable of, maybe more effort isn't the solution. By mapping out your blindspots and thinking patterns, you can quickly see which

From Practice to Profit: Scaling With Online Memberships

May 02 2024 31 mins

Are you a health and wellness practitioner looking to reach more people and truly scale your business? Micah Mitchell, co-founder of Memberium is an expert in membership sites, online course creation and automation. As Memberium reaches its 10th birthday this year, Micah has perfected what it takes to succeed in sharing your expertise with a wider audience. You're going to discover