Marketing Your Practice

Ever wonder how to get your patients to happily say 'yes' more often? In this episode of the Marketing Your Practice Podcast, I'm diving into five neuromarketing principles that will help you do just that—without any gimmicks or fear tactics. Join me as we explore ethical, straightforward strategies that make your interactions more effective and genuine. Tune in to start turning

In this week’s episode we’re diving into something that might just change the way you think about growing your practice. Ever feel like you’re doing everything right but just not seeing the growth you expect? Maybe you’re focusing too much on the technical side (NP Visit and ROF) and not enough on something equally crucial—yep, I’m talking about building real, genuine

In this episode, I explore the significant impact of merging CEO and technician mindsets for chiropractors. I delve into how embracing the strategic, financial, and innovative aspects of CEO thinking, alongside the technician's dedication to clinical excellence and patient-focused care, can create a practice that not only expands in impact and income but also deepens the fulfilment

Discover the transformative power of giving patients a choice in their chiropractic care. In this eye-opening episode, we delve into how a simple change in your approach can lead to a 633% difference in patient engagement and satisfaction. Learn the secrets behind patient choice and how to implement them effectively, enhancing both patient outcomes and your practice's success. No f

Growing a chiropractic practice hinges on more than just exceptional care; it's also about mastering the art of internal referrals without feeling pushy or inauthentic. If you're seeking a way to boost referrals that aligns with your values and feels genuine, "Unlocking the Vault: Secrets to Skyrocketing Internal Referrals" is the episode for you. I've discovered a straightforward,

In this episode I'm diving into a topic that's been on my mind a lot lately: whether or not to adjust our patients on their first visit. It's a debate I've seen both sides of during my 20+ years as a chiropractor, and after thousands of case studies, I've gathered some insights I'm eager to share with you. We'll explore why some chiropractors adjust right away and why others wait,

In this episode I delve into the lifeblood of our chiropractic practices—converting patients to care. But here's the crux: how do we do this without resorting to sales tactics that feel pushy, fear-driven, or like we're bullying our patients? That's exactly what we're unpacking together. We both understand the importance of turning patients into long-term partners in care, but it

In this episode, I'm getting real about a hurdle we all face in our practices: the communication gap. It's not about the scripts or the chiropractic jargon; it's about understanding before being understood. I'll guide you through this common pitfall and offer strategies to not only avoid it but to also build stronger bonds with your patients. If you're ready to transform your patie

Unpacking the true essence of personal branding, 'Ideas Over Image: The Chiropractor's Guide to Authentic Branding' shifts the focus from self-promotion to the power of ideas. This episode demystifies personal branding, highlighting its role in building trust and sharing impactful ideas rather than showcasing oneself. We'll explore what makes an idea resonate, how to uncover your u

In this episode of the Marketing Your Practice Podcast, I'm diving deep into the heart of our financial lives—not our bank accounts, but our beliefs. 'Money Mindsets: How Your Beliefs Shape Your Reality' is a journey into the powerful world of the convictions we hold about wealth, value, and abundance. I'll explore how the seemingly simple stories we tell ourselves about money ca