Content Jam: Content Marketing

Sep 08 2019 591

Content Jam: Content Marketing Podcast artwork

A talk show about all things content marketing featuring Andy Crestodina and Barry Feldman. Each short episode explores a significant tactic that makes content marketing effective.

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How Do You Develop Your Voice as a Writer? [38]

Sep 08 2019 39 mins

Barry and Andy key in on the ways to develop your writing voice. Lotsa' examples. Lotsa' great writers too.

When is Medium Quality Content Just Right? [37]

Jun 02 2019 23 mins

Fun one... In this edition, we challenge the idea that every piece of content has to be off-the-charts outstanding. Maybe it's okay for "okay" to do the trick sometimes?

Business Blogging Trends - 4th Annual Survey [36]

Oct 10 2018 32 mins

Andy and Barry review the results from Orbit Media's Fourth Annual survey of business bloggers and discuss blogging trends.

The Most Common and Costly SEO Mistakes [35]

Sep 15 2018 38 mins

Andy and Barry do a crash course on the common SEO mistakes that are probably robbing you of opportunities to earn high search rankings for your content and web pages.

How to Create and Use Welcome Emails [34]

Aug 12 2018 28 mins

In this episode, Barry and Andy discuss the benefits of creating welcome email and ways to put them to use for your brand.

Are You Leveraging LinkedIn? [33]

Mar 18 2018 33 mins

Barry and Andy pour forth every tip they can come up with for leveraging LinkedIn in a span of less than 30 minutes. inkedIn (and general social media) etiquette. Who do you connect with on LinkedIn?

Storytelling — How Much Does it Really Matter? [32]

Feb 17 2018 29 mins

Is it vital to approach blogging as storytelling? Andy and Barry look at both sides of this interesting argument in this edition of Content Matters.

Non-Obvious Ways to Promote Your Content [31]

Jan 20 2018 36 mins

Andy and Barry reveal a long list of ways to promote your content, ideas you don't read in most blogs.

The Road to Recognition with Personal Branding [30]

Oct 24 2017 26 mins

In this episode, Andy and Barry discuss Barry's new book, The Road to Recognition, and share tips from it for developing your personal brand.

Simple Ways to Get Started with Content Marketing Metrics [29]

Oct 02 2017 30 mins

Some companies avoid measuring their content marketing efforts for fear of its complexity. In this episode, Andy and Barry present simple ways to get started with content marketing metrics.