The Business of Making Podcast

Dec 28 2021 264

The Business of Making Podcast artwork

Do you want to ‘make it’ as a maker?

Welcome to The Business of Making Podcast with your hosts Mikaela Danvers, Deb Engelmajer and Jess Van Den.

Yes there are three of us! We bring with us over 20 years collective experience in the handmade industry. We're the Maker Mavens and we’re here to serve you, the creators and the visionaries, the Makers with Moxie.

We know from experience that growing a handmade business is BLOODY hard work. We’re here to make it a little bit easier for you by dishing out reality-based, no BS, tried and tested advice on how to make your business work. We’re going to get really clear on the business of making and we can’t wait!

Before we dive in, let’s get real for a second.

Not only are you the creative director, you’re also the CFO, manufacturer, marketing manager, administration assistant and customer relations officer just to name a few – Cue brain explosion.

If you’re up for your dose of business advice – based in reality: we’re a fluff-free zone – this is the place to be. Tune in every week for an honest conversation on what it really takes to make your creative business a success.

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130: Until next time…

Dec 28 2021 40 mins

What’s in store for all listeners of the Business of Making Podcast As our last episode for the year we reminisce about how the Business of Making started. By now, most of you probably know that the podcast will be going on hiatus for a while and we know you have a lot of questions. What can our listeners expect while the podcast is in hiatus?Will the in-person workshop

128: Will your handmade shop benefit from a refresh in 2022?

Dec 07 2021 41 mins

It’s time to audit your handmade business It’s that time of the year again when you might be thinking of giving your handmade shop a refresh for 2022. Before the year ends most of us usually plan for the next year. Some of those plans may include changes in some aspects of your handmade business. In this episode, we give you some high level things you need to thin

127: How we finish the year strong, ready for the next one

Nov 23 2021 6 mins

2021 is about to end. Are you sure you’re handmade business is ready for the next one? We know that for most handmade businesses December is a busy month. You’re probably busy creating products, running promotions, shipping orders and so on. With everything that’s going on, how do you ensure that you are ready for the next one? In this episode we share what

126: 2x big 2022 announcements

Nov 16 2021 29 mins

Change is the only constant… There are massive changes happening to the Business of Making podcast this 2022. But before that we want to share the good news to our community. Someone’s expecting a baby! Can you guess who? Listen to this week’s episode to find out who and what this good news means for the podcast, our listeners, and our Patreon community. PS: And to

125: What’s your marketing DNA?

Nov 02 2021 42 mins

Wondering why others’ marketing strategies are working so well and yours isn’t? Let us help you figure out the reason why. Many marketing gurus will tell you that the strategies or marketing platforms they are using will work for any business. But that’s not true. Not everyone enjoys marketing on social media platforms. Not everyone likes writing captions or newslet

124: How to know when to quit or change tack?

Oct 26 2021 7 mins

How do you know when to quit or change tack when it comes to your handmade business? Are you making the right decision at the right time? Let’s find out. But first, do listen to the previous episode to know the businesses we’ve run for a bit of context. In it we shared a little backstory of how we ended up with our current business and career. We do acknowledge

123: The businesses we’ve run

Oct 19 2021 49 mins

Is your first business a success or not? Be honest. Your first business may not run as smoothly as you may have imagined. And we’re here to tell you that it’s perfectly okay. We can say this because we’ve been there. Our current business isn’t the first one we’ve started. As a matter of fact we’ve had several businesses that we had to close down before finally fin

122: Bookclub: Atomic Habits by James Clear

Oct 05 2021 44 mins

Trying to build a good habit or break a bad one? This may help… We all want to improve something in our lives. It may be personal or business related. No matter your goals may be, consistency is the key to to achieving what you want. Once you have been doing one thing consistently it then becomes a habit. It’s important that you keep building good ones and start b

121: The Content Cycle – How to Save Time by Repurposing Content

Repurposing content is nothing new but how do you exactly do it? In this episode we talk about how you can repurpose content in one platform and use it in another one. We will be focusing on how you can repurpose content from a blog post to different platforms such as Pinterest, Instagram, TikTok, Facebook, etc. It doesn’t matter where your original content is though and

120: The Good, Bad, and Ugly of Influencer Marketing

Is influencer marketing good for your handmade business? In recent years, influencer marketing has become quite a big industry on it’s own. It used to be only dominated by celebrities and big brands or businesses. But, that’s no longer the case. Anyone can now become an influencer. Even small businesses can work together or collaborate with them too. There are benefits to