Feb 06 2025 38 mins 1
Buckle up for an electrifying episode of the Fitness Business podcast featuring Ingrid Knight-Cohee, the 2024 IDEA Fitness Leader of the Year, who is revolutionizing group fitness with her groundbreaking MSINGI™ program. This isn't just another episode—it's a masterclass in transforming group fitness from an expense line to a profit center, packed with insider strategies for fitness leaders looking to innovate, engage members, and combat the growing epidemic of loneliness. Knight's unique Afrocentric functional movement program offers a fresh perspective on creating connection, motivation, and dynamic fitness experiences that go far beyond traditional workout models.
The episode also features additional perspectives from Jalynn Brown, who provides three key strategies for building strong instructor relationships, and Ken Reinig, an insurance specialist offering valuable business insights.
Key highlights from the episode:
- Strategies for instructor retention and building a thriving group fitness team
- Innovative approaches to group fitness programming that drive member engagement
- Insights into combating social isolation through community-focused fitness experiences
Leave a rating on Spotify or Apple Podcasts.
Quotes:
“People need people.” - Ingrid Knight-Cohee
"33% [of people] say strength is their number one goal." - Ingrid Knight-Cohee
“When you're accountable to an instructor, and when you've got a tribe... your motivation comes easier." - Ingrid Knight-Cohee
"Everyone is struggling to find quality instructors right now." - Ingrid Knight-Cohee
Resources:
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Ingrid Knight Cohee - LinkedIn, Facebook and Instagram
Episode 297 - Listen
Fitness World - Website
Msingi Group Fitness Program - Website and Instagram
Merch Sponsor:
Pursuit Performance - Website
Be a Merch Sponsor - Here
In The Trenches With A REXer:
Jalynn Brown - LinkedIn
Healthworks Fitness - Website
REX Roundtables - Website and Email
REX Leadership Academy - Website
Trusted Suppliers:
Ken Reinig - LinkedIn and Website
ROR Partners - Website
Matrix - Website
Performance Foods - Website
Digital Revenue Systems - Website
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Related: Group fitness class, group fitness workouts, class ideas, music playlist, instructor tips, warm up routines, staff retention, employee experience, employee engagement
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