GrowCFO Show

#223 Streamlining Success: The Key to Sustainable Growth with Karina Rasic

Karina Rasic, CEO and Business Strategy Consultant at Make Business Flow, shares her insights on the challenges and strategies for helping female-led companies succeed in fundraising. Accessing capital is a critical issue for entrepreneurs, and Karina’s experience in working with women-owned businesses provides valuable perspectives on addressing this problem.

In this episode of the Grow CFO Show, Karina discusses the cultural and educational differences that impact financial literacy in Latin America, particularly the contrast between Protestant and Catholic views on money and work. She explains how these factors create unique obstacles for women seeking to build and grow their businesses. Karina’s approach to supporting her clients involves empowering them to present their ventures in a more confident, “male-like” manner to potential investors.

She highlights the importance of financial education, her strategies for helping female founders overcome fundraising challenges, and her own entrepreneurial journey. She also shares details about her two companies – one providing fractional CFO services and the other, a legal services platform. Karina’s passion for writing and her plans for the future, including a program to help retirees start new businesses, provide a well-rounded perspective on her multifaceted career.

Karina and Kevin Appleby explore the potential for growth in the Latin American market for fractional CFO services, as well as the challenges of finding qualified professionals in the region. Karina’s commitment to making a positive impact and her belief in the power of entrepreneurship to drive change are evident in her words and actions.

About Karina Rasic:

Karina is an accomplished project manager with extensive experience in financial analysis, digital marketing, and business development. Karina specializes in CFO fractional services, financial assessments for startups, and securing funding—particularly for businesses founded and led by women.

Currently, she leads initiatives at Make Businesses Flow, focusing on streamlining operations and enhancing business performance. With a strong ability to manage cross-functional teams and implement data-driven strategies, Karina is dedicated to driving organizational success and sustainable growth.

Key topics covered:

• Karina’s background as an Argentinian with a mix of Spanish and American accents


• The cultural and religious differences that impact financial literacy in Latin America


• Karina’s work in helping women-led companies with fundraising and presenting their businesses


• Her two companies: a fractional CFO service and a legal services platform


• Karina’s passion for writing and her plans for the future, including a program to help retirees start new businesses


• The potential for growth in the Latin American market for fractional CFO services and the challenges of finding qualified professionals

Links

• Karina Rasic on LinkedIn


• Kevin Appleby on LinkedIn


• GrowCFO Mentoring

Timestamps

• 0:06:07 Karina’s background and accent


• 0:07:21 Karina’s two companies


• 0:10:26 Cultural differences in finance education


• 0:12:38 Karina’s focus on working with women


• 0:15:04 Common problems Karina helps clients with


• 0:18:54 Fundraising challenges for female-led companies


• 0:24:51 Karina’s role as a personal mentor to founders


• 0:30:02 Karina’s legal services platform


• 0:35:05 Karina’s definition of success


• 0:37:37 Karina’s plans for the future

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