Jan 22 2025 5 mins 1
The health care industry is poised for significant change in 2025, driven by technological advancements, shifting patient demands, and evolving complexities in medical treatments. Recent market movements and trends indicate a transformative period ahead.
According to a survey by the Deloitte Center for Health Solutions, nearly 60% of industry leaders hold a favorable outlook for 2025, up from 52% last year. This optimism is underscored by 69% of US health care respondents anticipating a rise in revenue and 71% expecting improved profitability[1].
Key trends to watch in 2025 include customer experience, condition-specific care, measurement-based behavioral health care, and generative AI. These trends are expected to impact US employers, whose health care spending is projected to jump by nearly 8% in 2025, the largest annual increase in more than a decade[3].
Health care organizations are focusing on developing growth strategies, with 65% of executives citing this as a top priority. However, balancing growth with consumer affordability remains a challenge. Health plans are primarily focused on adopting transformative technologies, including gen AI, while health systems are more focused on strengthening their core legacy business technologies[1].
Workforce challenges, such as talent shortages and retention issues, continue to be a concern for health systems, with 58% of executives expecting these issues to influence their organizational strategies in 2025[1].
The industry is also seeing increased investment in digital health solutions, particularly in women's health. Private equity and venture capital investments in women's health are growing, with $2.2 billion in funding received by women's health newcomers in the past four years[4].
Regulatory changes and policy shifts are also on the horizon, with the financial markets indicating a likelihood of radical change in healthcare. The exposure of policy change was recognized overnight by the financial community, with health system valuations swinging as much as 10% within 24 hours[5].
In response to current challenges, health care industry leaders are focusing on resilience and transformation. They are prioritizing strategies to improve efficiency, eliminate waste, and create impactful partnerships to lower costs. Examples include the adoption of value-based care models, such as accountable care organizations, and the use of AI and unbiased data sets to enhance care delivery[4].
Overall, the health care industry is at a critical juncture, with technological advancements, shifting patient demands, and evolving complexities in medical treatments driving change. Industry leaders are responding by prioritizing growth strategies, adopting transformative technologies, and focusing on resilience and transformation.
According to a survey by the Deloitte Center for Health Solutions, nearly 60% of industry leaders hold a favorable outlook for 2025, up from 52% last year. This optimism is underscored by 69% of US health care respondents anticipating a rise in revenue and 71% expecting improved profitability[1].
Key trends to watch in 2025 include customer experience, condition-specific care, measurement-based behavioral health care, and generative AI. These trends are expected to impact US employers, whose health care spending is projected to jump by nearly 8% in 2025, the largest annual increase in more than a decade[3].
Health care organizations are focusing on developing growth strategies, with 65% of executives citing this as a top priority. However, balancing growth with consumer affordability remains a challenge. Health plans are primarily focused on adopting transformative technologies, including gen AI, while health systems are more focused on strengthening their core legacy business technologies[1].
Workforce challenges, such as talent shortages and retention issues, continue to be a concern for health systems, with 58% of executives expecting these issues to influence their organizational strategies in 2025[1].
The industry is also seeing increased investment in digital health solutions, particularly in women's health. Private equity and venture capital investments in women's health are growing, with $2.2 billion in funding received by women's health newcomers in the past four years[4].
Regulatory changes and policy shifts are also on the horizon, with the financial markets indicating a likelihood of radical change in healthcare. The exposure of policy change was recognized overnight by the financial community, with health system valuations swinging as much as 10% within 24 hours[5].
In response to current challenges, health care industry leaders are focusing on resilience and transformation. They are prioritizing strategies to improve efficiency, eliminate waste, and create impactful partnerships to lower costs. Examples include the adoption of value-based care models, such as accountable care organizations, and the use of AI and unbiased data sets to enhance care delivery[4].
Overall, the health care industry is at a critical juncture, with technological advancements, shifting patient demands, and evolving complexities in medical treatments driving change. Industry leaders are responding by prioritizing growth strategies, adopting transformative technologies, and focusing on resilience and transformation.
