Inside Aesthetics

We discuss the importance of using compliant strategies in digital marketing given the current regulations for cosmetic clinics. Sam shares his insights into reaching new clients, retaining existing ones, and standing out in a commoditized and competitive landscape. Our conversation covers the impact of SEO, social media, and email marketing, as well as unique tactics such as podcast advertising and direct mail. The episode provides valuable advice for small business owners on how to allocate budgets, create cohesive marketing strategies, and effectively use various channels to amplify their message.

00:00 Introduction

00:17 Guest Introduction: Sam & Biz Wisdom

01:12 Challenges in Aesthetic Marketing

02:11 Digital Marketing Strategies for Clinics

04:47 Understanding SEO and Paid Ads

07:02 The Importance of Diversified Marketing Channels

09:27 Building Trust Through Podcasts and TV Ads

16:37 Back to Basics: Traditional Marketing Techniques

20:45 Creating a Comprehensive Marketing Strategy

35:57 How Google Works: Enhancing Your Online Presence

40:54 Understanding Google's Intent

41:47 The Evolution of SEO Algorithms

44:12 Entity SEO and Authority Building

46:14 Consistency in Digital Strategy

52:42 Budgeting for Effective Marketing

01:03:21 Retention Strategies and Customer Engagement

01:08:33 Effective Communication Channels

01:14:04 Special Offers and Conclusion