Dec 31 2024 34 mins 1
Sara Bodner’s spent many years working at digital marketing agencies, and she’s currently working in-house as the Hospitality Marketing Manager at Eden Resort & Suites.
In this episode, we discuss:
- The AI strategies marketers are using to craft customer avatars that convert
- Why starting with human insights is crucial before involving AI
- Pro tips for creating avatars that resonate with your audience's emotions
- How to leverage reviews and team insights for next-level personalization
Dive in:
[04:15] Creating, sharing, and refining content using AI.
[07:50] AI helps understand users, systemize insights efficiently.
[12:22] Research, analyze reviews for authentic customer language.
[15:03] Start with basic AI tools, focus prompts.
[17:40] Describe product, avatar, before/after states, pain points.
[21:53] Tailor document for team-specific needs.
[25:12] Insider Tips from Sara!
Find the notes here: https://keepopt.com/237
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