Jan 14 2025 38 mins 2
Janis Thomas is the Managing Director at Look Fabulous Forever, an innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, which they’re serving via a Magento site.
Founded in 2013, Janis has been driving the growth strategy for over 4 years, they’re currently doing millions a year, and working towards double figure millions.
In this episode, we discuss:
- How Look Fabulous Forever creates Meta Ads in-house that resonate with their audience
- The secret to building a lean, high-impact in-house creative team
- Why experimentation is the key to digital advertising success
- How tailoring ads to unique customer needs can unlock new markets
Dive in:
[07:19] Agency handles account admin; brand manages budgets.
[09:57] Increased creative volume reduces fatigue, boosts performance.
[15:42] Community self-runs, shares content; fosters discussions, UGC.
[17:27] Creative processes have become more streamlined, inclusive.
[21:53] How is in-house sign-off process managed?
[25:27] Experimentation is crucial for continuous marketing success.
[29:08] Insider Tips from Janis!
Find the notes here: https://keepopt.com/239
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