Feb 25 2025 39 mins 2
Lydia Hartley is co-founder at Continue, a software solution that enables brands to launch their own resale marketplace, already in use by 22 brands including ThruDark, BAM, and Hayley Menzies.
In this episode, we discuss:
- How resale programs turn one-time buyers into loyal customers
- The secret to making secondhand sales a powerful retention tool
- Why peer-to-peer resale beats traditional loyalty programs
- Easy ways to launch a resale marketplace (without the headache!)
Dive in:
[05:28] Empowering brands in resale market.
[07:54] Boost brand loyalty with resell rewards.
[10:23] Secondhand marketplace boosts brand loyalty.
[15:36} Easy ecommerce launches, complex branding.
[17:34] Fashion resale market growth analysis.
[22:03] Peer-to-peer enhances brand experience.
[24:54] Explore pre-loved market opportunities.
[26:23] Insider Tips from Lydia!
Find the notes here: https://keepopt.com/245
Get your Personalised Retention Playbook from YOCTO >>> https://keepopt.com/yocto
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
