E126 Ian: Industry Insider


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Mar 08 2025 94 mins   2

Libby and Jacob talk about recognizing you have an addiction without or before bad things start to happen. Ian works for a well-known company that distributes kratom-kava drinks to some 30,000 stores in the U.S. Many people report this product to be starkly more addictive than plain leaf kratom, and Ian himself has developed a dependency he has had trouble stopping. He talks to Charlie about:


* The misleading promotion of the product as an energy drink.


* The measures the company uses to counter the concerns of cautious new retail outlets worried about the negative reports associated with the product.


* The typical store has a handful of the same customers drinking large volumes of the product, e.g. an average of 12 customers per every 100 units moved.


* The company's practice of giving six samples per store to the distributor allows Ian to afford his addiction.


* Severe cases of addiction among customers that Ian has encountered during his work, and that other people working for the company in his role are also experiencing difficult, hard-to-quit dependencies on the product they are helping to distribute.


* The company-wide denial about the addictive potential of the product.



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