Dec 10 2024 47 mins 1
The tree is up and the house is decorated! Tune in this week to hear Jayzen’s thoughts on bringing your brand to life this season by adding your signature style to everything, not just at work. We know that Jayzen’s brand is being Hollywood, a Showman, a jet setter and a Storyteller. So you better believe that the holidays for him are that way too!
Now, of course, we still need to talk about work and your career. For most of us, there are only a couple of weeks left in the office before we all head out for the holidays. Remember, just like in Hollywood, you’re only as good as your last picture! So find ways to end the year on a high note. How can you put a shiny bow on top of those year-end projects? Now is not the time to dial it in. Listen now for more and get ready to make 2025 the year for your next big career breakthrough!
This week, Jayzen welcomes Jane McCarthy to the show. After working as a brand strategist on some of the most successful brands in the world, Jane noticed a gap in powerful feminine archetypes in the traditional marketing canon and so, decided to explore these. Jane utilized her personal passion for, and study in, mythology, astrology, the Enneagram and the tarot to craft the expression of the goddess archetypes included in her book, The Goddess Guide to Branding. Working with her sister, Jane launched Goddess Office, a new platform for elevating women and the archetypal feminine in business in 2024.
Guest Bio
Jane McCarthy
Brand Strategist and Author of The Goddess Guide to Branding
Jane McCarthy is a brand strategist with over a decade of experience in advertising. She has collaborated with both global and local brands in a variety of categories, from energy to confections, serving brands like SweeTarts, Southern California Edison, Boys & Girls Clubs of America and Dole. She graduated from the University of St. Andrews in Scotland with an MA in International Relations & Business.
As a strategist, Jane’s emphasis is on leveraging archetypes to unlock a brand’s true essence and power. She noticed a lack of powerful feminine archetypes in the traditional marketing canon and so, decided to explore these. Jane utilized her personal passion for, and study in, mythology, astrology, the Enneagram and the tarot to craft the expression of the goddess archetypes included in The Goddess Guide to Branding.
Along with her sister Kate McAndrew, a venture capitalist passionate about investing in female-led startups, Jane wrote The Goddess Guide to Branding in order to empower women entrepreneurs to build the businesses and brands they’re called to. In August 2024, the sisters launched the Goddess Office, a new platform for elevating women and the archetypal feminine in business.
Links
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
Learn more about Jane and The Goddess Office at goddessoffice.substack.com
