Feb 26 2025 61 mins 1
We’re already almost into March, and that means Spring…and moving on to creating your Brand Foundation. Now that you have your five to eight SuperSized brand attributes, you have to live them every single day. The bottom line is a Brand isn’t about words that you put on paper. It’s about the actions and the choices you make every single day. It is critical that you take the time to craft the declarative statements that are foundational to your brand. What is it about you that differentiates yourself from others in the most compelling way possible? A Brand Foundation answers three questions:
What is that you believe?
What is your brand promise?
What is your brand position?
Tune in to hear Jayzen’s incredible lesson on how to think about your Brand Foundation through some fantastic real-life brand examples. Ultimately, your Brand Foundation becomes part of your brand language that will help you with everything from interviewing to your LinkedIn profile and more importantly, how people see and talk about you.
This week, Jayzen talks with Ron Szekely, the founder of BOS360 Growth Systems. After an amazing career working with top global brands, Ron has taken the best business systems and created brand-focused growth system to help companies and teams unlock their potential.
Guest Bio
Ron Szekely
Co-Founder
BOS360 Growth Systems
Ron is a business coach, ex-corporate leader, unconventional thinker, and founder of BOS360 Growth Systems—a transformative methodology blending the art and science of business to help founder-led companies grow. BOS360 simplifies operations and accelerates success by uniting strategy, brand, and team into a cohesive system, fostering high-performing, purpose-driven organizations.
With over 25 years of leadership experience at global enterprises like L’Oréal, Sanofi, and Keurig—where he earned recognition as Marketing Magazine’s Marketer of the Year—Ron developed a unique perspective on balancing creativity and commerce.
His passion for entrepreneurship and scaling startups inspired the creation of BOS360, designed to unlock growth and help leaders build businesses with meaningful impact. Known for his unconventional coaching style, Ron poses bold questions, turns challenges into opportunities, and uses optimism as a strategic tool to guide leaders in navigating complexity and achieving sustainable growth.
Links
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
Follow Jayzen on his book journey at LeadWithYourBrand.com/book
