How To Scale Your Ecom Brand From $10K Per Month To $100K Per Month - PROFITABLY! w/ Bella Moro


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Feb 11 2025 80 mins   2

In this episode, I sat down with Bella Moro, the founder of My Cavoodle, a pet care brand that went from a simple idea to making $100K per month! 


Bella didn’t start out as an entrepreneur—she came from a corporate marketing job, dreaming of escaping the 9-to-5 grind. But when she struggled to find the right shampoo for her Cavoodle, she saw a gap in the market. Instead of settling for what was out there, she created her own product… and it completely changed her life!


Bella’s journey wasn’t easy. She started small, working on her business while still in her full-time job. With no experience in e-commerce or product manufacturing, she had to learn everything from scratch. 


From late nights researching formulas to figuring out how to market her products, Bella shares exactly how she built her brand from the ground up. 


Now, My Cavoodle is a must-have brand for dog owners, and Bella has turned her passion into a thriving business.


In this episode: 


From Side Hustle to 6 Figures – How Bella took My Cavoodle from a small idea to making $100K per month in sales.

Leaving the 9-to-5 Behind – Why Bella walked away from her corporate marketing career to bet on herself and build her dream business.

Spotting a Million-Dollar Opportunity – How a simple frustration with dog shampoo led Bella to create a product that dog owners love.

The 8 Business Changes That Changed Everything – The key strategies Bella used to scale from $10K to $100K/month.

The Dark Side of the Pet Industry – What most people don’t know about pet care products, and why Bella is changing the game.

Building a Brand That Customers Obsess Over – The marketing secrets behind My Cavoodle’s cult-like following.

Scaling Without Investors – How Bella bootstrapped her business and turned it into a profitable brand without outside funding.

Balancing Business & Life – The realities of being a solo founder, managing stress, and staying motivated through the ups and downs.

The Hardest Lessons in E-Commerce – The biggest mistakes Bella made along the way and how she turned failures into fuel for growth.

What’s Next for My Cavoodle? – Bella’s vision for the future and how she plans to take her business to the next level.


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