May 09 2019 22 mins 1
A buyer’s journey can be simply defined by the combination of steps and stages that a prospect or lead goes through before paying and becoming a customer. It’s the process of becoming aware of, evaluate and purchase a new product or service. The journey consists of three stages, awareness, consideration and decision stage.
Stages, real life examples, stats and lots of information well structure by DME Hakim in this exciting interview live from Starbucks Coffee Shop Zalka.
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