S01EP12: How to Position Your Brand In The mind of Your Customer?


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Mar 21 2019 15 mins   1

Brand positioning is the process of positioning your brand in the mind of your customers. It’s what goes through the customers head whenever your brand comes up, and how he or she differentiates it from the competitors. 


Brand positioning is a marketing strategy that companies adopt in order to set themselves apart from the competition. No brand can survive in the marketplace without a strong brand position, no matter how organized your website is or how active you are on social media platforms, it’s what people think of your brand that matters the most.


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