Feb 26 2025 76 mins 2
How does a business go from a small idea to making waves across the globe?
In today’s episode, Fiona Killackey sits down with Felicity Rodgers, the powerhouse founder of Cargo Crew. With over two decades of experience in the business world, Felicity has learned a thing or two about staying curious, being adaptable, and creating authentic connections. She’s built a thriving brand in the competitive world of modern uniforms, and she’s here to share the highs, the challenges, and the lessons she’s picked up along the way.
Here’s what you’ll get from this episode:
- Curiosity is your secret weapon: Felicity explains why staying curious has been her biggest business asset.
- Building a brand with heart: From fashion to uniforms, hear how Cargo Crew’s authentic approach helped them connect with customers—both in Australia and the US.
- Surviving the pandemic: The strategies that kept Cargo Crew strong during the toughest of times.
- Growing a community, not just a customer base: Learn how they’ve built a tribe around their brand.
- Celebrity endorsements and celebrating wins: Get an inside look at the fun and rewarding moments behind the scenes.
- Family in business: Felicity talks about the joys (and challenges) of working with family.
- Motivation when things get tough: How Felicity and her team keep going and celebrate their wins, no matter how big or small.
If you’re looking to breathe new life into your business, or you just want to hear some real talk from someone who’s been there, done that, then this one’s for you.
WOO HOO! Group Coaching is officially open for 2025! Apply now at mydailybusiness.com/groupcoaching
Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now.
Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.
Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.
Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.
