Dreamforce Preview


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Sep 10 2024 27 mins   2

The flagship event for Salesforce, its Dreamforce conference, returns to San Francisco and some of the 451 Research analyst team who will be there join host Eric Hanselman to talk about what they expect and the key issues that will be in play. Sheryl Kingstone is looking at practical technology implementations as enterprises try to make sense of the real delivered value that’s beyond the hype. Paige Bartley is exploring the challenges in balancing data quality and controls while supporting privacy and regulatory mandates. James Curtis is digging into the infrastructure technologies that are needed to support the innovation needed. Generative AI will be front and center in much what’s going on at Dreamforce. It’s already seeing significant application in customer service. But organizations are wrestling with managing data to feed their AI engines. There’s a growing question as to the role of platforms like Salesforce in becoming the overarching manager of all data resources, certainly one that will generate a lot of discussion at Dreamforce.

The annual 451 Research breakfast will be taking place at Dreamforce and listeners should contact the analyst or account team to register to attend.

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