Dec 13 2024 32 mins 1
I spoke with a law firm marketing expert about how to build a marketing program for the upcoming year.
Episode Highlights
01:14 - Legal marketing rebuilding.
01:32 - Introducing Guy Stachalakis.
05:55 - Favorite Christmas gift memory.
07:00 - Importance of annual planning for law firms.
09:08 - Metrics and law firm identity.
10:32 - Affinity audiences explained.
11:30 - Google de-indexing explanation.
13:13 - AI impacting search results.
15:30 - Google’s AI challenges.
16:50 - Strategy for AI content placement.
19:50 - Rise of AI search engines.
23:15 - Importance of brand vs. direct response.
26:10 - CRM’s role in marketing.
28:05 - Owning your marketing data.
30:38 - Practicing gratitude daily.
Episode Resources
- Connect with Jared Correia
- [email protected]
- https://redcavelegal.com/
- https://www.linkedin.com/in/jaredcorreia
- https://twitter.com/RedCaveLegal
- www.linkedin.com/in/jaredcorreia/
- Connect with Gyi Tsakalakis
- [email protected]
- https://www.attorneysync.com/
- https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/
