Why Active Listening is a Top Sales Skill - Outside Sales Talk with Roger Martin


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Jun 06 2024 51 mins   1


Roger Martin is the Co-Founder and CEO of RockBox Fitness and beam® Light Sauna, as well as an accomplished entrepreneur with a 30-year career in sales and marketing. Roger also shares insights on wellness and health through his ThriveMore platform and podcast. Roger's latest book, "An Insider's Guide to Business," is a practical roadmap filled with real-world examples and relatable stories and is available on Amazon now. With a wealth of experience in sales, marketing, and C-level leadership, Roger brings a unique perspective to the table.



In this episode, we explore the nuances of active listening and effective communication.



Here are some of the topics covered in this episode:


  • The art of active listening and uncovering true customer needs

  • Techniques for enhancing communication through silence, pauses, and tonality

  • The role of body language in building rapport with prospects

  • Strategies for maintaining focus during sales conversations

  • Exploring the concept of "say less and sell more"

  • Leveraging active listening to convert prospects and drive successful outcomes



More From the Guest



Roger's Book: An Insider's Guide To Business: Secrets From An Entrepreneur's Playbook


https://www.amazon.com/INSIDERS-GUIDE-BUSINESS-ENTREPRENEURS-PLAYBOOK/dp/B0CR7P8Z6R



Linkedin: https://www.linkedin.com/in/realrogermartin



Social: @realrogermartin





Listen to more episodes of the Outside Sales Talk here and watch the video here!


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