1000 Ways to Market Your Business

Mar 12 2025 19 ep. 16 mins
1000 Ways to Market Your Business Podcast artwork

1000 Ways to Market Your Business by Pushing the Envelope is a marketing communication podcast that will help businesses grow. 

Hosted by Samantha Scott, APR, President and Owner of Pushing the Envelope, a Fort Myers, Florida-based marketing and public relations agency, 1000 Ways to Market Your Business dives deep into how businesses can succeed using marketing. 

Find out more at getpushing.com. 

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The Art of Storytelling

Mar 12 2025 21 mins  
On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Kinfay Moroti, Storytelling Strategist at Better Together. Learn why storytelling is crucial for both businesses and nonprofits, how to effectively communicate your "why," and tips on integrating emotion into your marketing strategy. This episode covers everything from creating an engaging brand

The Rise of Short-Form Video Content

Oct 16 2024 10 mins  
On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Ellie Marchiori, Creative Strategist at Pushing the Envelope. The episode delves into the growing importance of short-form videos in marketing strategies. Tips on developing a solid strategy, consistency, equipment needs, and engaging with the community are shared, along with the significance of

Media Training for the Best Possible Interview

Oct 02 2024 19 mins  
On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Yliana Vilella, Communication Specialist at Pushing the Envelope. The episode delves into the essentials of media training. Learn how to prepare for and ace media interviews, the importance of representing your business effectively, and practical tips on planning, preparing, and practicing. Disc

Networking for ROI

Sep 18 2024 17 mins  
On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Jay Johnson, owner of Bubba’s Roadhouse and Saloon in Cape Coral, Florida. The episode delves into the importance of networking and community relations for business growth, covering topics like effective networking, community engagement, balancing time commitments, and the impact of charitable

The Future of PR

Sep 04 2024 18 mins  
On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Mark Gordon, Managing Editor of Business Observer and journalist for nearly 30 years. The episode explores the evolution and future of public relations (PR) and media relations, offers practical tips for working with media, and shares insights into future trends in the PR industry. Have a questi

Storytelling and the Power of Visuals

Aug 21 2024 15 mins  
On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Brian Tietz, a commercial and editorial photographer based in Fort Myers. The two dive into the world of visual storytelling, discussing the power of images in marketing and how to use photos and videos to enhance your brand’s story. Have a question or feedback to share? Visit www.getpushing.c

The Power of Influencer Marketing

Aug 07 2024 12 mins  
On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Bethany Chadwick Cordero, Digital Marketing & Design Coordinator at PTE. The two discuss how using influencer marketing can help grow your business. The episode explores what influencer marketing actually is, tips and tricks for doing it the right way, and examples of good influencer partner

Leveraging Paid - If You Build It, They Won’t Automatically Come

Jul 24 2024 23 mins  
On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Marketing Assistant at PTE and a Meta Certified Media Buying Professional. The two discuss why the saying "if you build it, they will come" doesn't necessarily apply to digital marketing. The episode explores ways to leverage paid strategies to grow your business, including advert

Alphabet Soup: ORM and UGC

Jul 10 2024 11 mins  
On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Ellie Marchiori, Digital Marketing Coordinator at PTE. The two discuss ORM and UGC—not alphabet soup, but two important ways to improve your brand and maintain a strong reputation and presence online. The episode dives into what online reputation management and user-generated content are, and

Building Your Marketing A-Team

Jun 26 2024 12 mins  
On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Hannah Ramsey, Client Relations Specialist at PTE. The two discuss how you can build a high-performing marketing team to help grow your business. The episode dives into deciding what marketing model works best for your business, determining what you’re looking for out of marketing, questions y