Internet Marketing: Insider Tips and Advice for Online Marketing

Jul 16 2020 21 mins 7.4k

Listen to the UK’s most popular internet marketing podcast downloaded by over half a million people. A series of insider tips and practical advice on how to get the best from Digital and Search Engine Marketing, brought to you by a team of experts from SiteVisibility and other leading digital agencies. We share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement. We interview some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik. Produced & co-hosted by Andy White Find out more about the show at http://www.internetmarketingpodcast.org or http://www.sitevisibility.co.uk





#558 How To Stay in Love with Content Marketing: Interview with Joe Pulizzi
Jul 16 2020 38 mins  
Back in May I was fortunate enough to interview Rand Fishkin on this podcast. When I first heard about SEO, Rand and Moz were my initial go-tos for all things SEO. I know this is the case for a lot of marketers who entered the industry in the last decade and a half. The same can be said for today's guest, Joe Pulizzi, in respect to content marketing. Joe Pulizzi is the Founder of the Content Marketing Institute and coined the phrase 'content marketing'. He spent 11 years at Content Marketing Institute, selling the company in 2016. So what's Joe been doing since 2016? We explore what Joe has been focusing on over the last few years in the podcast as I look to uncover what it is that keeps him in love with content marketing. In today's episode we explore: - Joe's tips on how to keep inspired and creative - Characteristics of great content marketers - The unusual but highly effective way that Joe decided to market his first fiction novel - The content marketing trend that Joe is most excited about I loved speaking with Joe. His enthusiasm for content and creativity came through in our discussion and his energy was exactly the same when we weren't recording. I'm grateful that Joe gave us his time and I'm so happy that after all these years we finally get to bring one of the true pioneers of modern marketing to the podcast. CONNECT WITH JOE: - https://www.joepulizzi.com/ - https://twitter.com/joepulizzi - Grab a copy of Joe's fiction debut in 'The Will To Die': https://thewilltodie.com/ - Joe's non-profit company, The Orange Effect Foundation: https://theorangeeffect.org/ CONNECT WITH SITEVISIBILITY: - https://www.sitevisibility.co.uk/ - https://twitter.com/sitevisibility - [email protected] CONNECT WITH SCOTT: - https://www.linkedin.com/in/scottcolenutt/ - [email protected] See you next week!  See acast.com/privacy for privacy and opt-out information.



#556 Common Obstacles in Podcasting & How To Overcome Them: Interview with James Mulvany
Jul 02 2020 44 mins  
Podcasting is going through another boom right now, and right at the centre of that boom is James Mulvany, Founder of one of the world's leading podcast hosts, podcast.co, and serial podcaster. James has spent a life in audio that has included him launching Radio.co (for creating online radio stations), Podcast.co (podcast hosting and production) and most recently, MatchMaker.fm (connecting podcast hosts with guests and vice versa). This appearance from James was part of his '30 podcasts in 30 days' tour. I also had the pleasure of interviewing him over on my podcast 'The Advertising Hour' where we discussed 'Lessons from a Life in Podcasting'. With so many people getting into podcasts right now, I wanted to help break down the common obstacles in podcasting with James to help our listeners launch their first podcasts or perhaps improve an existing one.  In this episode you'll learn: - How podcasts tours can help you promote a product, service or just get you unstuck - How to generate topic ideas for your podcast - Technical skills and resources to help you launch or improve a podcast More from James: - https://www.podcast.co/  - https://www.podcast.co/courses/blueprint - https://www.youtube.com/watch?v=DWlgiTNrKu0  - https://radio.co/  - https://www.matchmaker.fm - https://www.linkedin.com/in/jamesmulvany/  - More on James' 30 day podcasting challenge: https://www.youtube.com/watch?v=dUSz1xmn8cs  - https://jamesm.com/ Connect with us:  - https://twitter.com/sitevisibility/ - https://www.instagram.com/sitevisibility/ - https://www.facebook.com/SiteVisibility/ Connect with Scott: - https://www.linkedin.com/in/scottcolenutt/ - [email protected]  - Scott's episode with James on 'The Advertising Hour': https://pod.co/the-advertising-hour/2-lessons-from-a-life-in-podcasting-with-james-mulvany-founder-of-podcast-co   See acast.com/privacy for privacy and opt-out information.

#555 Inside the Mind of a Remote SEO Analyst: Interview with Marcos Alvarez Martin
Jun 25 2020 41 mins  
A few episodes ago we mentioned that we have a goal with our podcast of bringing your more insider tips and advice from our team at SiteVisibility and today, we're pleased to be able to do just that. Our guest today is Marcos Alvarez Martin, Senior SEO Analyst here at SiteVisibility as well as BrightonSEO trainer. Marcos has worked at SiteVisibility for over 4 years but just over a year ago he made a permanent move back to Tenerife and now works with us as a fully remote employee. The circumstances in respect to the COVID-19 pandemic mean that right now a lot of businesses are having to adapt to working remotely and face the reality that remote working provisions are likely going to be in place for some time to come. For that reason, we thought it would be useful to get Marcos on the podcast and describe from his perspective the benefits and struggles of life as a remote marketer. We touch on topics including: - Why Marcos decided to head home and how he approached the topic of remote working with us at SiteVisibility - The specific steps we took together to plan out Marcos' transition to fully remote working - Challenges Marcos' has faced as a remote employee and how he has overcome them - Benefits of remote working for Marcos and his advice for companies in approaching the topic with employees  You'll be hearing from Marcos again in an upcoming episode where he joins one of our clients to discuss the ins and outs of a website migration for one of the UK's largest retailers. Look out for it! Connect with SiteVisibility here: - https://www.sitevisibility.co.uk/ - https://twitter.com/sitevisibility Connect with Scott here: - https://www.linkedin.com/in/scottcolenutt/ - [email protected] Connect with Marcos here:  https://twitter.com/markookami [email protected] For all show feedback, topic ideas and recommendations for guests, email [email protected]  See acast.com/privacy for privacy and opt-out information.




#551 The Journey of SparkToro: Interview with Rand Fishkin
May 28 2020 55 mins  
Rand Fishkin has contributed an unfathomable amount to the marketing industry. He is a pioneer when it comes to marketing knowledge-share, product development and leadership. ...and in today's episode, I got to spend an hour one-on-one with him! As you'll hear, I used every last second of his time (sorry, Rand!) When I first was introduced to the practice of SEO around a decade ago, Rand was one of the first names I stumbled upon. His Whiteboard Friday sessions and 'Beginner's Guide to SEO' quickly became early staples in my SEO learning. I'm sure this is a case for so many of us that have entered the SEO industry over this last decade. Rand spent over 14 years at Moz before exiting in February of 2018. Since then, Rand and his co-founder Casey Henry have been building the brand new audience intelligence tool, SparkToro. I LOVE it. It's important to know that this isn't a sponsored episode (I suspect it might sound like it!), though Rand did provide me with a press-review account to help me prepare for this podcast. I spend a lot of time experimenting with new marketing software and when I believe in something, our listeners will hear about it. I really believe that SparkToro offers something quite unique in the area of market and audience research. In this episode, you'll hear much more about SparkToro's origin story, lessons from Rand in launching a new SaaS product, how you can use SparkToro to learn more about your current audience and target audience and Rand's plans for the future of SparkToro. It was an absolute pleasure to speak with him. Let me know if you enjoyed the episode by connecting with us and sharing your feedback via the following: SPARKTORO / RAND: - https://sparktoro.com/ - https://twitter.com/sparktoro - https://www.facebook.com/sparktoro - https://twitter.com/randfish SITEVISIBILITY / ME: - https://www.sitevisibility.co.uk/ - https://twitter.com/sitevisibility - https://uk.linkedin.com/in/scottcolenutt - [email protected] - [email protected] Thanks everyone, I look forward to speaking to you all soon and please do send feedback. I want to get to know more about our listeners and what you want to hear from our podcast. Scott  See acast.com/privacy for privacy and opt-out information.

#550 Our Journey & Lessons Through COVID-19 (So Far!): Interview with Jason Woodford, CEO of SiteVisibility
May 21 2020 53 mins  
Hello everyone, Scott Colenutt here. I'm your new host of the Internet Marketing Podcast! I'm delighted to be a part of this podcast's history and I'm excited in getting to know more about our audience, while continuing to explore some of the best minds in marketing for their insider tips and advice. Andy White has been an AMAZING host for a very long time, but we're planning on making some changes to the podcast, including: - Ensuring we're giving you direct access to the most interesting personalities in marketing - Ensuring we're covering the topics that YOU want covered - Bringing you a wealth of insider tips and advice from our team at SiteVisibility - Experimenting with podcast lengths and formats so you're getting the information you want in the way that you want it - I think we're long overdue some updated intro music. What do you think? Andy's still been recording episodes with us throughout May, so for the next month you'll likely to hear a mix of episodes hosted between Andy and I, before I take over permanently in June. I know we have some very loyal listeners, and I want to hear your feedback on the podcast and the changes that we're making. Please reach out to me via email at [email protected] or via LinkedIn: https://www.linkedin.com/in/scottcolenutt/. I want to know: - What changes do you want to see us make on the podcast? - Is there anyone you'd really love for me to interview? - What changes can I make to our format to give you a better audio experience? All feedback welcome. We're in this to create the most insightful marketing podcast on the planet. I look forward to getting to know you all. --- In today's episode we're joined by Jason Woodford, CEO at SiteVisibility. Jason and I discuss the impact that COVID-19 has had on SiteVisibility and more generally within the marketing industry. We go in-depth to discuss: - How we've managed internal and external communication during the pandemic - The Government support that's available to businesses and what we've explored at SiteVisibility - Our thoughts on the long term impact this might have in the marketing industry - Our advice, from our experience, for other marketing businesses that are currently impacted by COVID-19 Reach out via the following for your thoughts and feedback on the episode and to connect with us: - [email protected] - https://www.linkedin.com/in/scottcolenutt/ - https://www.sitevisibility.co.uk/ - https://twitter.com/sitevisibility Thanks and see you next week!  See acast.com/privacy for privacy and opt-out information.
















































































They Ask, You Answer: Interview with Marcus Sheridan
Jan 03 2019 20 mins  
On today's episode of the Internet Marketing Podcast, Andy is joined by Marcus Sheridan, author & International Keynote Speaker on Sales, Marketing, and Leadership to talk about his book "They Ask, You Answer" as well as video and how you can use it improve your SEO and inbound marketing.  Marcus was named “1 of 20 speakers you don’t want to miss” by Forbes, has been described as a “Web Marketing Guru” by the New York Times and his book, “They Ask, You Answer” was rated the #1 Marketing Book to Read in 2017 by Mashable. Today, Sheridan gives over 70 Global Keynotes yearly on the subjects of sales, marketing and the future of business while also owning a 60+ person digital marketing and website design agency, IMPACT.  On the show, you'll learn:    - Where the philosophy of “They Ask You Answer” came from and what it entails - Which subjects move the needle most with digital that most companies are afraid to talk about/address - How to handle the subjects that most companies are afraid to talk about - How you can use video going forward and the types of video that move the needle the most - How to improve conversion rates through video Plus, we ask Marcus for his top tip/key takeaway for the audience .  If you'd like to connect with Marcus, you can find his personal website here and you can find him on Twitter here.   See acast.com/privacy for privacy and opt-out information.








































































































































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