Inbound Success Podcast

What does inbound marketing have to do with large public sector projects? While it’s not the typical use case we think of when someone says the phrase “inbound marketing”, the same concepts that were developed to attract, convert and close B2B customers can be used to communicate with stakeholders and secure buy-in for complex public projects. Jeff Risley and the team at Saxu

In my experience, there are few marketing topics that inspire strong opinions as press releases do. It seems most companies treat them as a given when they make a new hire, release a new product, etc. But ask any marketer whether the bang is really worth the buck and you’re bound to get an earful on why press releases don’t work. At the same time, there are plenty of examples o

Essential worker recruiting platform Talroo has been posting impressive growth, much of it fueled by a marketing strategy that revolves around telling customer stories. This year, the company is doubling down on the strategy and has a goal of producing dozens of new customer stories. On this week’s episode, Talroo VP of Marketing Martha Aviles shares the details of how her team c

“Let’s make a viral video.” Every marketer has heard those words at one point or another in their career. But making viral videos isn’t easy - otherwise everyone would do it. In this week’s episode, business and marketing consultant Estie Starr breaks down the science of virality to uncover the exact ingredients necessary to make something go viral. But she also explains

Stacy Willis is one of the smartest marketers out there. I should know. I’ve worked with her for several years, across four companies. One of the things she’s really good at is content - both strategy and execution. And the content strategies she executes lead to real, measurable revenue. Stacy has found that while many marketers understand content strategy in theory, what trip

High growth companies turn to Pearmill to optimize their paid ads spend. With hundreds of millions of dollars of ad spend under management, the company has built up a considerable amount of data about what’s working on platforms like Google, Facebook, Instagram and TikTok. On this week’s episode of The Inbound Success Podcast, Pearmill founder Nima Gardideh explains what goes i

Lot’s of marketers talk about creativity, but most seem to think it’s a dark art. Stratabeat CEO Tom Shapiro sees creativity as more of a science than an art, and in this week’s episode of The Inbound Success Podcast, he explains the process that he’s used to spark creativity and develop powerful marketing campaigns. Tom’s approach includes the use of specific frameworks

Gated launched its “noise cancelling headphones for email” product in March of 2022 and has been growing its user base at 30 to 40 percent month over month. In this episode, Gated Co-Founder and head of marketing Melissa Moody describes how the company’s “influence marketing” strategy is fueling that growth. Specifically, she details how Gated is growing a network of advi

Blogging is a mainstay of any content marketing strategy, but with so much content out there - much of it of a very poor quality - what does a world class blog look like in 2022? CopySmiths content coach Sam Boyd works with clients to create blogs that drive search engine rankings, traffic and revenue. In this episode, he shares the best practices that the world’s top bloggers an

How did one company increase conversation rates by 100% in just 4 weeks? Experiment Zone founder AJ Davis was the head researcher at Google Optimize, where she had the opportunity to work closely with the team working on conversion rate optimization. It was this experience that led her to create Experiment Zone, where she and her team marry those two disciplines — user research a