Expert Marketing Matters

Dec 03 2021 13

Expert Marketing Matters Podcast artwork

Expert Marketing Matters is a podcast about generating ideal new business opportunities by creating and nurturing digital marketing systems and habits that have a measurable impact on your bottom line. This podcast is brought to you by Newfangled, a digital marketing consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled's Digital Marketing Method at Newfangled.com.

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Stop Confusing Paid Media for Ads – It’s Central to Your Marketing Strategy

Dec 03 2021 29 mins

Whether you’re just getting started with paid media or have been honing your efforts for years, we all have the same goal: ensuring we get the best value out of our cost per clicks. Join me and Olivia Angerosa, Director of Campaign Strategy, as we do a deep dive into what makes a sustainable Paid Media Strategy — and where many go wrong.

Biz Dev During a Pandemic: How to do Fewer Things Better

Oct 21 2021 27 mins

Learn how a product design & development company was teed up to endure an uncertain time through a holistic approach to digital marketing.

Demystifying Evaluator Content: Why Expert Firms Need to Embrace Their Confidence

Jul 07 2021 21 mins

Even if you're great in a room when pitching your company's products or services, translating that message into the written word is not always straightforward. It's tricky to find that balance between sounding brazen or sounding insecure. John Nugent, Content Marketing Coach at Newfangled, describes this equilibrium as "humble confidence."

Expert Content Alone Is Not Enough to Generate New Business

May 19 2021 14 mins

In this episode Mark invites Fritz Lehman, COO of Zencos, to dive into the hurdles & successes of their last two years of working with Newfangled.

The Most Common Obstacles of Expertise Marketing & the Proven Formula For Getting Started

Apr 23 2021 25 mins

In this episode, Mark speaks with Newfangled Content Coach Jeremy Wingle about the three most common hurdles firms face in their content marketing journey, and how to resolve them.

The Benefits of Specialization

Nov 02 2020 31 mins

In this episode, Mark speaks with Diana Fryc, Partner and Chief Sales & Marketing Officer at Retail Voodoo, about how her firm has evolved over the years, culminating in a focused expertise in brand strategy for natural and wellness brands.

Developing a New B2B Marketing Perspective

Feb 27 2020 32 mins

In this episode, Mark interviews Joshua Albert, Vice President of Business Development at Godfrey on how Godfrey’s team has improved their own marketing platform while they work to differentiate themselves in a market that is getting more crowded…

The State of Content Marketing in 2020

Feb 03 2020 26 mins

In this episode, Lauren and Mark discuss the most common challenges for expert firms doing content marketing today, and what aspects of content marketing’s evolution will affect them most. From choosing the right formats, to getting SEO right, to communicating with a specific, personal, and provocative point of view, Lauren shares her recommendations for leveling-up your content

The Value Conversation

Jan 21 2020 44 mins

In this episode of Expert Marketing Matters, Mark speaks with founder and CEO of Win Without Pitching, Blair Enns, about what can be the most challenging of the four conversations Blair trains his clients to have as a part of their sales process: The Value Conversation. When had right, it can create extra-ordinary value for their clients, and increase their revenue beyond the billa

The Pursuit of Truth

Dec 05 2019 28 mins

In this episode of Expert Marketing Matters, Chris and Mark continue the unique ability conversation and focus in on how thinking simply about the pursuit of truth can help shape who you are, the role you play, how you work, and who you can really help...