Writing for Strategic Communication

Jun 05 2013 375

Writing for Strategic Communication Podcast artwork

Writing for Strategic Communication is a practical subject that provides an overview of the various forms of professional writing in strategic communication. These include writing for websites and blogs, tweeting, newsletter copy, letters and memos, media releases, feature articles and more. Students develop their own blogs, learn interviewing and note-taking techniques and conduct a face to face interview with a professional communicator. Students are encouraged to explore the concept of ‘great writing’ as a construct for developing their own writing skills.

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Review and Reflect

Jun 05 2013 32 mins

This is the last lecture in the Writing for Strategic Communication series. (Thanks for your time and interest.) It reviews the 12 previous lectures and reflects on the most important aspects from each lecture including the lecturer's favourite aspects of written communication - clear objectives, correct punctuation, appropriate tone and a love of letters. Copyright 2013 Karen Mora

Speechwriting

May 30 2013 40 mins

If you are the speech writer, and that is not unusual in strategic communication jobs, then you will need to learn to put words into someone else's mouth. That means understanding the role and power of speeches, the differences between the written and the spoken word and finding just the right words and tone for the speaker's voice and the objective of the speech. This lecture is a

Visualisation and Gamification

May 22 2013 34 mins

While writing may still be the 'main game' in strategic communication, this lecture explores how it is being joined by visuals and games in one of the most significant changes to the practice since forever. This lecture also looks at the impact of content marketing and citizen journalism. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permission

Writing as Thought Leadership

May 15 2013 49 mins

Bold and authoritative strategic communication writing can be the key to establishing a platform as a thought leader for an individual or an organisation. This lecture looks at the notion of thought leadership, some examples of thought leaders and key aspects of building a leadership platform. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permi

The Role of Media Releases

May 08 2013 55 mins

This lecture describes the elements of writing a media release, what to include, things to avoid, some tips from George Orwell and more. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

The Writer’s Toolbox – Some ‘How-To's’

May 02 2013 19 mins

We look at media releases next lecture but here are the other key calling cards of strategic communication writers. This lecture looks at interviewing, note-taking and quoting and writing feature articles and profile pieces. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

The Professional Writing Process

May 02 2013 31 mins

One of the balancing acts of strategic communication writing is meeting the needs and wants of the client or the boss while writing something that actually meets its strategic objective. This lecture explores the professional writing process from taking a brief to delivering the finished work. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permi

The Professional Writing Process (handout)

One of the balancing acts of strategic communication writing is meeting the needs and wants of the client or the boss while writing something that actually meets its strategic objective. This lecture explores the professional writing process from taking a brief to delivering the finished work. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permi

Writing for Print

Apr 17 2013 41 mins

The impact of social media is seeing a decline in the use of print in strategic communication but this also represents an opportunity for communicators. This lecture looks at the strategic use of letters, writing for print media and for print production. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

Writing for Social Media

Apr 10 2013 53 mins

Is tweeting a profession now? Hell yeah. And writing for social media is about to become shift work. This lecture looks at the changing role of strategic communicators in organisations and how writing for blogs, FaceBook and Twitter, amongst others, is different from print. It also discusses some of the principles of successful social media marketing. Copyright 2013 Karen Morath /