A Sherpa's Guide to Innovation

Nov 23 2022 118 ep. 38 mins 42
A Sherpa's Guide to Innovation Podcast artwork

Are you looking to better understand and apply innovation theories, methods, and tools? Do you need to think about your business or industry in a different way? Join the Sherpas as they conduct spirited conversations and tell compelling stories to guide you along your innovation expedition. Get your gear ready! Business Model Innovation, Human-centered Design and Strategic Partnerships @SherpaPod @HealthPodNet Music Credit: Aurus Audio

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E114: Bob Moesta - Learning to Build Through 847 Notebooks

Nov 23 2022 54 mins  
Ben and Jay welcome back the one and only Bob Moesta for a record 4th episode. Bob is a founding father of Jobs to Be Done theory, CEO of The ReWired Group (which has a great new website) and author of the recently published Learning to Build: 5 Bedrock Skills of Innovators and Entrepreneurs. Hear Bob talk about why he wrote the book, a couple of non-JTBD topics from the book, and

E113: Perry Klebahn - The Practice of Ideaflow

Oct 19 2022 48 mins  
For our penultimate episode of 2022, we interview Perry Klebahn about his soon-to-be-published book Ideaflow: The Only Business Metric that Matters, co-authored with Jeremy Utley. Perry is an Adjunct Professor and Director of Executive Education at the Hasso Plattner Institute of Design--the d.school--at Stanford University. Prior to his role at the d.school, Perry was CEO of Timbu

E112: Mona Baset - Translating Marketing, Technology, and Innovation

Sep 07 2022 42 mins  
Ben & Jay reconnect with a former colleague and friend of innovation, Mona Baset, Vice President, Digital Services at Intermountain Healthcare. During her career prior to Intermountain, Mona has held a variety of leadership positions in marketing and technology at Atrium Health and Bank of America. While at Atrium Health, she participated in the very first cohort of the Innovat

E111: Ruth Hartt - An Opera Singer Walks Into a Think Tank and Meets a Theory

Aug 10 2022 46 mins  
Ben & Jay dig again into Jobs to Be Done, this time from a fascinating perspective with Ruth Hartt, Chief of Staff to the President at the Christensen Institute and creator of Culture for Hire. Ruth, a former opera singer and vocal teacher, is passionate about bringing customer-centric innovation to arts marketing. Classical music audiences have declined nearly 50% since 1997.

E110: Talking Jobs to be Done Philosophy with Scott Burleson

Jul 20 2022 47 mins  
Ben & Jay have a fun Jobs to Be Done deep dive with Scott Burleson, Senior Vice President at the AIM Institute, a company on a mission to change B2B innovation. Scott is an expert in Outcome-Driven Innovation, with deep product management and innovation experience at John Deere and Strategyn. He is author of The Statue in the Stone: Decoding Customer Motivation with the 48 Laws

E109: Kapil Kane on Helping Inventors Become Intrapreneurs

Jun 29 2022 37 mins  
Ben & Jay venture into technology, invention and intrapreneurship with Kapil Kane, Director of Innovation for Intel Corporation in China. Kapil co-founded and leads GrowthX, an award-winning corporate - startup accelerator that has launched multiple new businesses generating $400M+ in projected revenues through bottoms-up innovations in areas of AI, IOT, 5G & new silicon te

E108: Michele Hansen - Deploying Empathy with Your Customers and in Your Life

Jun 08 2022 44 mins  
Ben & Jay are joined by Michele Hansen, author of Deploy Empathy, A Practical Guide to Interviewing Customers. Michele is co-founder of Geocodio, an indie SaaS, and co-host of the Software Social podcast. Hear about Michele's journey from sending interview tips to founders by email to a newsletter to a book, her aspiration for the book, and about being a fan of Jobs to be Done.

E107: Kyushik Nam - Learning & Doing Design

May 18 2022 39 mins  
Ben & Jay are joined by Kyushik Nam, an MFA candidate in Design Management at the Savannah College of Art & Design. Kyushik was mentored by our teammate Isabelle Magnin for his master's thesis. This episode is a great opportunity to hear about the design process from the perspective of a student on a live project, making a difference from individuals struggling to manage Ty

E106: Roy Rosin - Matching Innovators' Passion to Customer Problems

Apr 27 2022 45 mins  
Ben & Jay welcome a multi-industry innovation hall of famer, Roy Rosin, Chief Innovation Officer at UPenn Health System. Roy leads The Center for Health Care Innovation, which facilitates the rapid, disciplined development, testing, and implementation of new strategies to reimagine health care delivery for dramatically better patient outcomes, value, and experience. The Center

E105: Bradley Schurman - Designing Products and Organizations in the Super Age

Apr 06 2022 40 mins  
Ben & Jay talk with demographic futurist Bradley Schurman, founder & CEO of the research and advisory firm The Super Age and author of a fascinating book by that name. Brad spent a significant portion of his career with AARP as a Senior Advisor and Global Director for Partnerships and Strategic Engagements. He specializes in helping organizations understand the challenges a