The Pitch Room

In this episode of The Pitch Room, Malia is joined by Priyanka Sharma to discuss content marketing and building marketing functions from the ground up in the early days of a startup. Priyanka is currently the Head of Product Marketing at LightStep and cofounded WakaTimeListen in as they discuss the importance of establishing the right corporate voice and setting targets for content

In this episode, Malia is joined by Marcy Campbell, SVP WW Sales & Business Development at Qubole. Marcy and Malia discuss how marketing and sales teams can move beyond their differences to improve business performance. Discussion topics include the primary goals of each department, what success should look like, and how to clarify lead scoring and lead generation metrics.

In this episode Malia hosts Gradle CMO Miko Matsumura to talk about mistakes to avoid in marketing as an early stage startup, how to build a marketing strategy into your next fundraising deck, and different tooling options for your marketing automation stack

In this episode of The Pitch Room, I had the opportunity to sit down with LaunchDarkly’s Andrea Echstenkamper to discuss multichannel marketing and platforms for thought leadership.In today’s digital world, many different marketing channels make it tough for early stage startups to choose the right channel. Inspired by the book Traction, Andrea shares a 3-step framework to help

In this episode of the Pitch Room, I had a great time chatting with Runscope’s Ashley Waxman about customer marketing. We discuss customer engagement strategies, tips for marketing to developers and steps to launch your own customer marketing program.

I had the pleasure of speaking with Cameron Peron following his Heavybit Speaker Series presentation on Creating Killer Trend Stories.Cameron recently served as VP Marketing at Redis Labs where he led their post Series A marketing activities to accelerate SaaS based customer acquisition fivefold within 24 months. Previously as VP Marketing at Newvem he led their developer marketing

The Pitch Room is a new podcast hosted by Heavybit’s Malia Powers. Listeners can catch up on the latest news, tools, tips and tactics on everything PR related. We talk about everything from current events, crisis communications, social media, reputation management, and where it all meets and intersects. Each episode brings you actionable tactics and strategies you can implement t