The Sold Out Run Podcast: Theatre Marketing / Promotions

Sep 16 2015 101
The Sold Out Run Podcast: Theatre Marketing / Promotions artwork

Clay Mabbitt talks to theatre and marketing specialists about the challenges they’ve encountered in theatre marketing and the most effective approaches they’ve found to promote their stage productions as well as shares his insights on the state of arts marketing, specifically the promotion of live theatre.

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SOR 73: Janice Hibbard Discovers What Works To Market Her Show From the Ground Up

Sep 16 2015 51 mins  
If you ever feel like arts marketing is something that only an expert can tackle, this episode is for you. I’ll be the first to admit there are very smart people who have a thorough understanding of how to build an audience. A few of them like Alli Houseworth and... Read More »

SOR 72: Promoting In a Fringe Festival As an Out-Of-Towner

Aug 11 2015 11 mins  
The Indy Fringe Festival starts up this week. There are a lot of shows that I’ve been hearing about for weeks now, and some of them really have me chomping at the bit to see them. The kicker here for someone in Tim’s position, though, is: all of the shows... Read More »

SOR 71: Shara Ashley Zeiger Shares the Secrets to Selling Out Her Extended Off-Broadway Run

May 20 2015 37 mins  
It feels very appropriate to have Shara Ashley Zeiger as my guest on the Sold Out Run podcast because in this episode we talk about her recent… sold out run. In fact it was an extended run that sold out, and she was kind enough to share a little about... Read More »

SOR 70: How Ken Davenport Tests and Why This Broadway Producer Is Jealous of Regional Theatres

May 13 2015 33 mins  
A few weeks ago, I got a notice through Twitter that someone mentioned me in a tweet. That’s not at all unusual, that happens fairly regularly. But what was unusual was that I was mentioned by Ken Davenport. I’m guessing many of you listening recognize that name, but in case you... Read More »

SOR 69: Why William Rader Got Into the Online Ticket Space and What You Can Get Out Of It

Apr 28 2015 38 mins  
You’re probably already familiar with some of the major players in the online ticket space. Vendini. Brown Paper Tickets. My guest today is William Rader, and none of the available ticket services were doing exactly what he wanted them to do. So he got to work creating one that did.... Read More »

SOR 68: Thom Britton Talks About Failing To Plan For Success

Apr 16 2015 50 mins  
Thom Britton reached out to me recently to talk about a problem that is usually overlooked here at Sold Out Run. Almost everything I create here is about growing your audience larger and larger. The assumption is that we always want more people. Well, after many years of dedication Thom... Read More »

SOR 67: Arts Journalists Tell You How To Send Them Press Releases

Apr 03 2015 21 mins  
A few weeks back I wrote a post on the blog about exactly when I send press releases to media outlets, and what I say when I’m reaching out to them. Almost immediately after I hit publish on that post, I started wondering how actual arts journalists would grade this... Read More »

SOR 66: Krista Layfield Manages a Theatre That Exists Exclusively Inside a Parent Organization

Mar 10 2015 31 mins  
I had the pleasure a little over a year ago of appearing in a show at the Lilly Theatre here in Indianapolis, which is a theatre that is contained within The Children’s Museum – a very large, well-respected… children’s museum… here in Indianapolis. It was a great experience for me... Read More »

SOR 65: What Show Sponsors Get and How Much Money That’s Worth

Feb 25 2015 26 mins  
This episode I want to talk about a question that was sent in by a listener. (Thanks, Jaco!) He asks about what to offer… he calls them investors, I use the word sponsors a lot… but these people that give you some money for the purposes of putting on a... Read More »

SOR 64: Excerpts From the Big List of Theatre Marketing Tactics

Feb 10 2015 16 mins  
If you’re new to Sold Out Run, I make a marketing calendar available to download for free on the website. It’s a spreadsheet that lets you plan out when all the marketing activity for a show needs to be done. You can see how all the pieces fit together in... Read More »