Content Design Podcast

Jun 22 2020 162

Want to make your digital content stand out? Want to reach a bigger audience and really engage your users? Content design is the answer. Combining content strategy, UX, user research and copywriting, find out how content design can help you meet your users' needs. We chat to content and marketing experts about everything from using data to make better content decisions to improving usability and SEO with the right words for your audience. Got a content design question? Tweet @DigiContentPod and we'll answer it.

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S3 Episode 4 - Work smarter and faster with these content hacks and tools from Danny Chadburn

Jun 22 2020 18 mins

Are you inundated with emails requesting content? Do you spend ages going through different data sources? Do you find yourself doing the same tasks again and again?Danny shares his tips and tricks for speeding up your content delivery so you spend less time on admin and repetitive tasks. From interactive dashboards and live data alerts to automation using tools like Zapier, Danny s

S3 Episode 3 - Working with graphic and UX designers as a designer who writes with Scott Kubie

Jun 07 2020 49 mins

“You’re a member of the design team. As part of that team, advocate for words.”Are you the only writer in a team of visual designers? Scott Kubie, author of Writing for Designers, shares some of his techniques for collaborating with designers. As well as ways to make the most of your time, he shares ideas on how to proactively demonstrate the value of content and get stakehol

S3 Episode 2 - Creating NHS content at speed with Olivia Sperring-Jones, Content Lead at NHSX

May 24 2020 41 mins

Need to create great content fast? Find out how Olivia Sperring-Jones, Content Lead at NHSX, rapidly created content in response to Covid-19. Olivia demonstrates how you can turn a service around in just a few weeks while still including essentials like show-and-tell reviews and user research. She shares how her team worked so effectively remotely, including how they utilised Zoom

S3 Episode 1 – Kicking off a digital content project with Jack Garfinkel, Senior Content Designer at Scope

May 10 2020 30 mins

Want to introduce content design to your organisation? Jack Garfinkel chats about how he did just that at Scope. From introducing crits and journey mapping, to writing user needs and user research, Jack shares how he started a major content project. He also shares some great tips and insights into how you can involve subject matter experts and other key people in the content proces

S2 Episode 6 – Writing for your passion project with Kezia Newson

Apr 01 2019 51 mins

We chat to Kezia Newson, co-founder of The Time Ladies and contributor to Doctor Who Magazine about how she balances her passion projects with her commercial writing. Juggling blogging and vloggling with her content roles for organisations like Penguin, Random House and WaterAid, Kezia has some great insight into how writing about what you love can make your commercial content even

S2 Episode 5 - How to use social media to understand your audience and transform your content, with Laura McNally, Head of Social at Auto Trader

Mar 18 2019 42 mins

Social media can be a quick, cheap and effective testing ground to discover the different content that resonates with your target audience. People don’t hold back either, so the comments and reactions can be a useful gauge of how your audience feels about a subject and the language they use.We chat to Head of Social at Auto Trader, Laura McNally, about how social media can be an

S2 Episode 4 - How to be an exceptional content designer, with Sarah Richards, creator of the content design discipline

Dec 02 2018 42 mins

Sarah Richards, author of 'Content Design' and creator of the content design discipline takes us through some of the key techniques for creating amazing content. She goes through ways to reflect users’ mental models back at them by using their language and their way of thinking. We chat about journey mapping, value mapping, job stories and other ways to ensure you'

S2 Episode 3 - How to win clients with a great online portfolio

Nov 19 2018 13 mins

For all you freelance content designers out there, here's how to create a stand-out online portfolio. We chat to Owen Priestly, content designer at Google, who has some great tips on how to show off your work and amazing content design skills. Even if you're just starting out or already have a portfolio, you'll find lots of great advice on building your online presen

S2 Episode 2 - Applying lean design to content with Owen Priestly, UX Writer at Google

Nov 04 2018 29 mins

You’ve heard of lean UX, but have you thought about applying it to content design? Owen Priestly talks about how he transformed his content design practice by adopting lean principles like hypothesis driven design and rapid prototyping. We also chat about the different specialisms in the field and whether it matters if you call yourself a content designer or UX writer.

S2 Episode 1 - Beyond user needs: how to be a more ethical content designer with Kate Coughlan from the BBC

Oct 21 2018 47 mins

Designing content for phones means designing for a device that's at hand 24/7. So should we be more holistic in our design thinking and consider users' mental health too? Could we be designing experiences that encourage intention and reflection? Should we be thinking beyond the most clicks to the best clicks for the user? We discuss Kate's recent research into the im

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