The Big Story

May 02 2024 114

The Big Story Podcast artwork

Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

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Privacy Sandbox Yellow Flags - E291

May 02 2024 31 mins

Debrief on the CMA’s biggest issues with the Privacy Sandbox highlighted in its latest report. Then, a vibe check on the Newfronts.

The Third Delay For Third-Party Cookies Leaves Ad Tech In Limbo

Apr 25 2024 35 mins

Cookies aren’t going anywhere. Behind Google’s third missed deadline to remove third-party cookies from Chrome and what it means for ad tech.

Retreat To MMM

Apr 17 2024 42 mins

One side effect of signal loss? Media mix modeling is coming back in fashion. Google’s Meridian is the latest entrant in the MMM space, which is being embraced by large ad platforms and startups alike. Plus: Differentiating between shoppable TV and T-commerce.

Hidden Made-For-Advertising (MFA) - E288

Apr 11 2024 39 mins

Inside Forbes’ hidden MFA site, and the industry reactions to the ad-crammed subdomain. Plus: a dispatch from the Global Privacy Summit in Washington D.C., where ad tech is a hot topic.

Ad Tech’s Performance Review

Apr 04 2024 39 mins

TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands.

Bot Or Not?

Mar 28 2024 30 mins

Inside the Nubai Ventures lawsuit against Outbrain. Plus: The broadcaster-backed joint industry committee and the Media Rating Council clarify their complementary roles.

Goodbye, Outstream: The Digital Video Classification Shakeup - E285

Mar 21 2024 34 mins

More granular video classifications are replacing outstream video. But the move may devalue some inventory. Plus: GPTs are coming for contextual.

MFA: The A Is For Arbitrage … And Adalytics - E284

Mar 13 2024 37 mins

Why the 4A’s is hosting secret meetings to redefine MFA from “made for advertising” to “made for arbitrage.” Plus, a new report from Adalytics reveals that MFA-blocking solutions aren’t as effective as tech vendors claim.

Privacy Sandbox Isn’t Passing The Test - E283

Mar 07 2024 29 mins

In a world without cookies, ads aren’t viewable and yield goes down. But it’s still early days. Mediavine SVP Amanda Martin shares early results from its Privacy Sandbox tests.

When Generative AI Makes The Ad

Feb 28 2024 31 mins

Need ad creative? Here’s what you need to know about using a generative AI startup to make your ad. Plus: Reddit opens its books before a planned IPO.