PEOPLE PASSION PURPOSE podcast with host Nina L. Kovner

May 15 2024 30

PEOPLE PASSION PURPOSE podcast with host Nina L. Kovner artwork

Let’s be honest, creating, building, and growing a salon business and brand is not for the faint of heart. It takes passion, purpose, courage, and an insane commitment to make it through the highs and lows, the failures and successes. As a Chief Awesomeness Empowerer and Context Creator at Passion Squared, Nina L. Kovner experiences these stories every single day. Now it’s time for you to hear the good, the bad, and the ugly behind what it takes, how to persevere, the lessons learned, the wisdom gained, and how to discover more clarity, courage, and confidence in your own salon business. To learn more about Nina and Passion Squared, visit passionsquared.net

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Elevated Salon Prices Require Elevated Salon Experiences

May 15 2024 15 mins

In this episode Nina dives deeper into a recent Reel they shared on the connection between your salon brand, your salon experiences, and your salon prices. When your prices are aligned with the experience you deliver, and you’re attracting salon clients who see value in the experience for the price, you are good. When your salon prices are out of alignment with the experience you

Salon Owner Insights: Kristen Peckich of La Pomponnee Salon

May 08 2024 28 mins

In this episode, Nina sits down with Kristen Peckich, the owner of La Pomponnee Salon in Pittsburgh, Pennsylvania. We discuss Kristen's 32 years as the owner and leader of an employment-based salon, her unusually low turnover of team members and clients, her salon leadership philosophy, lessons learned, and transitioning from working behind the chair into a full time leadership pos

Online Discourse and Its Impact on Your Salon Brand and The Salon Industry

May 01 2024 20 mins

In this episode, Nina revisits a conversation around our collective loss of perspective as an industry thanks to the algorithms on social media feeding into our fears and insecurities by amplifying the most enraging pieces of content. Remember, your content is your marketing, and what you choose to engage with online has a direct impact on your salon business and brand. And when yo

Non-Competes, Building Trust and Your Salon Brand

Apr 24 2024 17 mins

In this episode, Nina talks about the recent ban on non-compete agreements in the US and why that’s awesome news for the salon industry in creating a positive and supportive environment for your salon team members, focusing on building trust through clear communication, expectations, and shared vision. Nina also talks about how this new ruling is directly connected to your salon

Generational Discourse: A Tale As Old As Time

Apr 17 2024 20 mins

In this episode, Nina share insights on generational discourse drawing from their own experiences as a young hairdresser and marketer, the importance of listening to different generations and their perspectives, and how it applies to both your salon business and life and shares some tips from a blog they wrote in 2013 on how to be a more empathetic leader to future generations. Nin

The Trouble with Comparing Your Salon Brand To The One Down The Street

Apr 10 2024 13 mins

In this episode Nina dives into the trouble with comparing your salon brand to the one down the street, revisiting a Passion Squared blog post from 2014 on the importance of having clarity around your own salon brand story, marketing strategy which includes your salon pricing, your business objectives, desired outcomes, overhead, and all the things. This episode also includes a lit

How Salon Clients Find You Online and The Missing Context of Charging Your Worth

Apr 03 2024 20 mins

In this episode, Nina dives into a few key actions that can have an immediate impact on your salon business and brand. New salon clients find you via search, whether it be through search engines, voice, AI, referral platforms or the socials. Every word matters, which means your captions are more important than ever. In this episode I share an exercise I did that proved how social m

Let's Catch Up: Repurposing Content, Healthy Boundaries, Walls, Salon Service Discounting And More

Mar 27 2024 19 mins

In this episode on the pod, Nina comes to you for a little catch up after being under the weather this month to celebrate Passion Squared's 12th birthday, dive into respurposing content, navigating sick days with salon clients, healthy boundaries vs. walls in your salon business, and some things to consider before discounting your salon services when you're business is slow and you

ENCORE EPISODE: The $100K Email: Building Care, Trust, and Value with Your Existing Salon Clients

Feb 28 2024 18 mins

In this episode, originally aired in June 2023, Nina shares some simple, high-impact ways to show your salon clients you care, build trust, and create more value for them. These simple actions, which have nothing to do with social media or algorithms, can help you retain awesome clients, and help you generate more revenue in the process. Also in this episode, Nina shares the real r

Your Salon Social Media Content Is Your Marketing

Feb 21 2024 20 mins

In this episode, Nina dives into the connection between your salon brand story and your salon's social media content and shares some simple processes to stay focused on creating content that connects you to the salon clients you wish to serve. If you are looking to streamline your social media content process, build relationships with new clients, get out of comparison, and reduce