Behind the Data

Nov 06 2020 14

Behind the Data Podcast artwork

Behind the Data takes you inside the world of market research, discussing current and future topics and trends in the industry. We talk to some of the brightest minds in the market research field today to talk about their experiences - from the weirdest things ever researched to future innovations in the industry.

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Episode 19: All About Cannabis

Nov 06 2020 34 mins

Cannabis is a historically polarizing topic, but legislation legalising the use of cannabis products is being passed on a global level at unprecedented levels. Join Euromonitor International's cannabis experts, Shane MacGuill and Spiros Malandrakis as...

Episode 18: Implications for an Ageing Global Population

Jul 29 2020 19 mins

In 2019, for the first time in history, the number of people aged 65 and older surpassed the number of children aged four and under. The ageing global population is an undeniable fact, driven by higher life expectancy and falling birth rates. In this...

Episode 17: 2020 Global Consumer Trends

May 13 2020 59 mins

Gina Westbrook and Alison Angus return to discuss the Global Consumer Trends for 2020. This year's trends focus on consumer's desire for fast travel and communication, but also to slow down and focus on mental health and well being. Following the...

Episode 16: The Sponsorship of Sports

Apr 01 2020 25 mins

Sports: love them or hate them, they're a huge part of the daily lives of many consumers. However, is the game enough for people in this day and age? Join us as we talk to Sports Industry Manager Alan Rownan about the evolution of sporting events and...

Episode 15: Strategic vs. Tactical Research

Apr 02 2019 26 mins

We live in a time of information overload and it’s showing no sign of slowing down. How can businesses possibly sift through the noise to understand the long-term impact of current and future trends? Mike Jozwik and Lee Linthicum help us understand...

Episode 14: 2019 Global Consumer Trends

Mar 19 2019 34 mins

The consumer landscape is changing. Empowered consumers are pushing brands to embrace their values, connected consumers are finding the joy in disconnecting and older consumers want to feel and be treated as younger. Alison Angus and Gina Westbrook...

Episode 13: Future of the Meal

Mar 05 2019 28 mins

Three square meals a day is a trend quickly fading. We’re seeing a shift in how food and drinks are sold and in the way people eat. Prepared, on-the-go food options are increasing in popularity along with meal delivery services. Michael Schaefer...

Episode 12: Future of the Home

Feb 19 2019 33 mins

Home can encompass a physical space -- but what about the people living in it? Households today look very different than 20 years ago, requiring a shift in marketing methods and targeting strategies. From older generations living alone to couples...

Episode 11: Breaking Down Brexit

Feb 05 2019 23 mins

The news around Brexit is constantly changing. Votes, referendums and policies are being shaped and discussed on what seems like a daily basis. Media Eghbal and Daniel Solomon from Euromonitor's Economies and Consumers team join us to discuss...

Episode 10: A Hot Cup of Data

Jan 22 2019 27 mins

Coffee is one of those rare products that is expanding in both value and volume terms, making it a dynamic category for both research and business. Grab yourself a cup and listen as Michael Schaefer, Global Lead for Food & Beverage research, sits...