Provocation with Purpose

As the power of older institutions deteriorate, so do the taboos they reinforce. Pragmatism has taken over and stigmas that once prevented progress are slowly disappearing.

As the world becomes more cynical, a movement has emerged that rejects pessimism and embraces the kindness in the world. In uncertain times, we’re self-soothing through cute animal pictures and funny memes.

Companies are encoding their own morality into their platforms. Advertisers and consumers have sway on what content persists, and while removing harmful content has positive benefits, censorship often operates in a grey area and removes our ability to choose for ourselves.

Cancel Culture has flipped the power of authority figures and celebrities to the marginalized and often voiceless. It played an important role in conclusively shutting down Bill Cosby and Kevin Spacey. But celebrities like R. Kelly have benefitted from the increased exposure. And as its scope widened beyond criminal and amoral acts; people like the Dalai Lama and even everyday teen

Washing is when brands disingenuously capitalize on public sentiment around topics like #BlackLivesMatter, environmentalism, and LGBTQ rights to push their products and services. This upsets the consumers who identify with these movements, who watch as brands crowd each other out during opportunistic occasions and muddle the issue they’re fighting for. Cause marketing fatigue set

We’ve turned into homebodies. This decade is primed to become the Snoring 20’s instead of the Roaring 20’s, a decade marked by indulgence and exuberance a century ago. Tamping down our spirits are the long-term effects of the Great Recession, the prospect of another economic downturn, and changes in how we socialize, use technology, and self-care. We’re approaching life wit

Provocation with Purpose is Mindshare's podcast where we talk about emerging technologies and changing trends, and the impact these have on our day-to-day lives. In this episode, we talk to Verizon Media about 5G. With so much hype over the years, is it really poised to transform the way we live, work, learn and play? What does it really mean?

Provocation with Purpose is Mindshare's podcast where we talk about emerging technologies and changing trends, and the impact these have on our day-to-day lives. In this episode, we’re talking about influencers. Even with few followers, anyone can become an influencer, and people are experiencing distrust. We’ll talk with Janet Levine from our Invention+ team and question the p

Provocation with Purpose is Mindshare's podcast where we talk about emerging technologies and changing trends, and the impact these have on our day-to-day lives. Pretty much every facet of our lives is controlled by algorithms. From what content we see, to the prices we pay, who we decide to date and who gets the job. In this episode, we’re talking with Rachel Lowenstein from our

Yes, that’s actually a question that Wattpad’s Chris Stefanyk gets from a lot of people when he reveals their core demo is 13-30 year-old females. Mindshare Canada’s Lachezar Arabadzhiev talks to Chris about how the storytelling platform is supporting writers and more, in this special SXSW interview. Wattpad’s vision is to entertain and connect the world through stories. Us