The Agile Brand™ with Greg Kihlstrom

Apr 28 2024 110

Don't miss a thing. Hear directly from leading brands and platforms about the challenges and opportunities facing marketers today. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

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#516: Customer and data centricity with Lamees Butt, Zoovu

Apr 28 2024 24 mins

Today we’re going to talk about using customer-centric approaches combined with data-centric tools and processes to improve customer engagement and foster lasting customer satisfaction. To help me discuss this topic, I’d like to welcome Lamees Butt, SVP Global Alliances and Channels at Zoovu, an AI Content Discovery platform for enterprise businesses. Resources Get the latest n

#515: Predictive analytics and a first-party data strategy with Alan Gilleo, Leap Group

Apr 25 2024 25 mins

Anyone listening to this show has heard us talk quite a bit about AI’s impact on marketing and the customer experience. We’ve covered a pretty broad cross section of approaches, but as you’ve likely heard on this show and in many of the other places you get information, it seems like generative AI is getting a lot of the attention these days. While our discussion will likely

#514: Nimble customer research with Todd Horvitz, Head of Insights, HP

Apr 23 2024 37 mins

Today we’re going to talk about customer research, and how to do customer research in a nimble, agile way and still be incredibly effective, as well as how the practice of customer research is evolving in the age of AI. To help me discuss this topic, I’d like to welcome Todd Horvitz, Head of Insights, Business Computing and Software. Resources Get the latest news and updates on

#513: AI & Fragmentation with Afif Khoury, SOCi

Apr 21 2024 27 mins

The total number of solutions in the martech Lumascape has grown to more than 11K in 2023, representing almost 7,000% growth in the space in just 12 years. The result of this growth has created too many data silos bringing massive challenges in integrating data and cleaning data to use for analytics and AI. Today we’re going to talk about data and platform fragmentation and how t

#512: When "unmanaging" is the best way to manage teams, with Jack Skeels, AgencyAgile

Apr 18 2024 24 mins

Today we’re going to talk about effective management of teams, even when that means you need to “unmanage” them - and we’ll talk a lot more about what that means. To help me discuss this topic, I’d like to welcome Jack Skeels, CEO & Founder of AgencyAgile and author of the book Unmanaged: Master the Magic of Creating Empowered and Happy Organizations. Resources Get the la

#511: Brand engagement in a socially conscious market, with Taylor Bennett, DoorDash

Apr 16 2024 26 mins

Today, we're diving deep into the role of brands in today's socially conscious market. We'll explore the intricacies of engaging with social issues, navigating the challenges of fragmented audiences, and the importance of a brand crafting and owning its narrative. These discussions are crucial for understanding how major brands approach their public affairs strategy in a world wher

#510: Missed opportunities with AI and CX with Tony Grout, Showpad

Apr 14 2024 26 mins

As we talk about a lot on this show, organizations are investing in AI technologies more than ever and integrating them into existing systems to train sales and revenue teams to help their connections with audiences. However, despite its advancements, significant missed opportunities exist in maximizing AI’s potential. Today we’re going to talk about missed opportunities for AI

#509: Optimizing the patient experience with Michael Burke and Josh Byrd from Copient Health

Apr 11 2024 31 mins

Today we’re going to talk about optimizing the patient experience by looking at ways to optimize the operational efficiency—and in this case the operating room efficiency—at hospitals, by using machine learning tools. We’ll also talk about several other use cases for AI and ML in healthcare. To help me discuss this topic, I’d like to welcome Michael Burke (CEO) and Josh B

#508: The self-optimizing enterprise with Don Schuerman, CTO at Pega

Apr 09 2024 31 mins

There is no question that greater reliance on predictive analytics, enhanced automation, and the capabilities of generative AI are helping to shape the enterprise of tomorrow. Today we’re going to talk about building the self-optimizing enterprise, and how data, collaboration, and workflow optimization work together to create an organization where human creativity and innovation

#507: Gen AI and the Future of Publishing with Marc Sirkin, Third Door Media

Apr 07 2024 32 mins

Is the future of research and content creation a chatbot? With all of the commotion that ChatGPT has created, several industries, including the marketing industry, are evolving to utilize some of the things that make generative AI technologies so interesting and captivating, to make them useful for research and creation of meaningful content. Today we’re going to talk about what